AMARA is a rapidly growing online interiors business, committed to bringing the very best in luxury home fashion to its customers. AMARA have always understood both the importance and the challenge of Customer Loyalty, and realised ZAP~POST offered them a whole new way to re-engage their customers.
The cost of customer acquisition in ecommerce is not just sky high, it’s also constantly getting more expensive. With this in mind, the last thing AMARA wanted was to lose any of their new customers. If these new customers have not opted in to email marketing, then it becomes very difficult to re-engage with them in a cost effective way. Enter ZAP~POST.
AMARA targeted first time shoppers who hadn’t made a second purchase and who hadn’t signed up to their email marketing list. A split test ZAP~POST promotion allowed AMARA to test which offer this customer group responded to best.
After sending out the personalised Zaps with the unique offer codes, there was a clear winner in the split test, with the lead campaign driving 11.8x Return on Investment.
This Zap campaign is notable not only for the ROI it has driven, but also for the customers we have converted to second time purchasers. This is a hugely important step in driving long term customer retention
- Isaac Storey, Head of Marketing
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