By Andrew
06 December 2022

Why Automated Direct Mail may be an alien concept:


There could be several reasons why digital marketers may not understand digital print and the concept of direct mail:

  1. Lack of experience: Digital marketers may not have hands-on experience with digital print or direct mail, and may therefore not understand the process or potential benefits.
  2. Focus on digital channels: Digital marketers may focus primarily on digital channels, such as email, social media, or search, and have limited exposure to traditional marketing channels like direct mail.
  3. Misconceptions: Digital marketers may have misconceptions about digital print and direct mail, such as thinking it is outdated or not effective, which can prevent them from fully understanding the value it can bring to a marketing campaign.
  4. Limited training: The training and education received by digital marketers may not include extensive coverage of digital print or direct mail, leading to a lack of knowledge in these areas.

Digital marketers may not have the necessary background or experience to fully comprehend the benefits and applications of digital print and direct mail, and may need to seek out additional resources or training to better understand these marketing channels.


The difference between Digital and Litho printing, and why you should care:


Digital printing and Litho printing are two distinct printing processes used for creating printed materials:

Digital printing: In digital printing, the image is directly transferred from a digital file to the printing surface without the need for a printing plate. This process is faster and more cost-effective for shorter runs, but may not be suitable for larger print runs.

Litho printing: Litho printing, also known as offset printing, uses a printing plate that is created from a high-resolution image. The plate transfers ink to the paper to produce the final printed product. Litho printing is more cost-effective for longer print runs and is capable of producing high-quality images and type, but can be slower and more expensive for shorter runs.

In summary, the main difference between digital printing and Litho printing is the method used to transfer the image to the printing surface. Digital printing is faster and more cost-effective for short runs, while Litho printing is better suited for longer runs and produces higher-quality images.


What's better for personalising Direct Mail at scale?

Digital printing is better for personalisation because it offers several advantages over traditional printing methods, including:

  1. Flexibility: Digital printing allows for individualized printing of each piece, meaning that images, texts, and other elements can be changed on a piece-by-piece basis. This makes it easier to personalize each piece with unique information or images.

  2. Speed: Digital printing is a faster process than traditional printing methods, meaning that personalization can be done quickly and efficiently.

  3. Cost-effective: Digital printing is a cost-effective option for short print runs and can be done quickly, which means that personalization can be done at a lower cost.

  4. High-quality: Digital printing technology has advanced significantly, and digital printing can now produce high-quality images and texts that are indistinguishable from traditional printing methods.

Overall, digital printing is a more flexible, fast, cost-effective, and high-quality option for personalizing printed materials.


Why does this matter to you as a Digital Marketer?

Simple answer is, it doesn't.  None of this matters, unless you really want to get into the detail weeds.  That's why ZAP~POST exists.  It removes the complexity of printing and posting, and integrating with your technology stack altogether.

If you've decided to give Automated Direct Mail a try, even for a small subset of your database at the smallest possible cost, head over to the trial sign up page and get started for free.