By Grace Hatchman
05 October 2023

Utilising AI in your campaign workflow...

In our fast-paced world of marketing, staying ahead of the curve is crucial. With so many factors to contend with (limited resources, fierce competition, and ambitious targets being just a few!), maximising the productivity and effectiveness of every moment can seem like a daunting task. By now, you’re probably no stranger to artificial intelligence (AI) but are you truly utilising it to supercharge your marketing efforts? Solve writer's block, soothe blank canvas fear, and leave your planning troubles to the AI tools…

There is a constant stream of new AI-based solutions every week, each claiming to help make your processes smoother and streamline your business’ output. From automating tasks to enhancing creativity, AI tools have begun to revolutionise the way marketing campaigns are planned and executed.

Keep scrolling to explore five AI tools that will help your next ZAP~POST marketing campaign be a dazzling success…

For Writer's Block

Content is the cornerstone of any marketing campaign. Rytr is a brilliant AI tool for generating high-quality copy tailored to your brand’s tone of voice. It can create blog posts, social media updates, and even email copy, saving you time and effort. Simply select a use case from the extensive list (including ‘call-to-action’, ‘newsletter’, ‘landing page and website copy’) and choose a tone that suits your campaign - i.e passionate, informative, convincing. Mention any standout features and unique selling propositions of your business, and you'll receive content that's tailor-made for your business, reading as though it was penned by your own in-house team.
Discover Rytr

For Blank Canvas Fear

Engaging, visual content plays a pivotal role in any direct mail piece - especially in capturing the attention of your recipients. Blank canvas fear can be truly overwhelming and leave you wondering where to even begin… Canva’s latest release of more advanced tools powered by AI simplify graphic design and promise to solve your creative dilemmas. With an extensive library of templates and design elements too, Canva makes it easy to create stunning visuals for your next marketing campaign.
Check out Canva

For Polished Prose

Implement Grammarly's AI tool when working on your next marketing campaign to guarantee flawless grammar and punctuation. Automatically getting a feel for your tone of voice as you type, Grammarly is great at making improvement suggestions and correcting errors to elevate your brand's professionalism. Ensure error-free content that resonates with your audience and makes a lasting impression.
Discover Grammarly

For Data Dilemmas

Harness the AI power of OpenRefine to cleanse your data before submitting it. This free open-source tool is extremely versatile, streamlining data preparation and transforming raw information into a valuable asset. With OpenRefine, you can ensure accuracy, consistency, and efficiency in your campaigns, laying the foundation for targeted and successful marketing.
Try OpenRefine

For Image Alterations

Drop some simple prompts and watch Adobe's Firefly AI generate your ideal visuals effortlessly. It's a lifesaver in resource-constrained scenarios or when last-minute imagery tweaks are desired before print deadlines. Firefly excels at image enhancements, text effects, and colour palette switch-ups, offering endless creative possibilities that happen at the click of a button.
Start creating with Adobe's Firefly


Incorporating these AI tools into your marketing arsenal will streamline your workflow and improve your campaign effectiveness. Keep in mind that while AI can automate many tasks, human creativity, and pure strategic thinking are irreplaceable - we recommend you always check over AI’s output to be sure it still looks and sounds like your brand.

By combining the power of AI with your unique insights and expertise, you can take your marketing efforts to the next level ahead of your next ZAP~POST campaign!