Dotdigital X ZAP~POST Integration: Personalised Mail, Effortlessly Automated

Enhance your Dotdigital customer journeys with Direct Mail.
Your marketing strategy just became even more effective. With ZAP~POST and Dotdigital now integrated, you can automate Direct Mail (postcards and letters) with the same ease as email and SMS - creating a fully connected customer experience.

What does this mean for you? Precision targeting, deeper engagement, and campaigns that have a lasting impression.

Why Does This Matter

Digital marketing alone has its limits. Overcrowded inboxes and endless ads make it harder than ever to capture attention. Direct Mail changes that. It’s tangible, personal, and stays on the recipient's radar far longer than a fleeting email.

Now, with Dotdigital X ZAP~POST, you can send data-driven, personalised mail at the perfect moment - turning customer insights into real-world action.

The Results Speak for Themselves

Marketers who combine Direct Mail with digital channels see higher engagement, stronger customer loyalty, and significant conversion lifts. Brands using ZAP~POST have reported conversion rates of 10% and beyond. Take Only Curls as a great example... They achieved a 1627% ROI by integrating Direct Mail into their strategy.

A Word from Our Co-Founder

"For too long, Direct Mail has been treated as an afterthought: manual, disconnected, and slow. This integration changes that. Now, Dotdigital users can seamlessly trigger postcards and letters with the same ease as email and SMS, making Direct Mail a truly integrated part of their marketing automation. It’s about reaching customers in a way that feels personal, impactful, and impossible to ignore."

- Andrew Curran, Co-Founder of ZAP~POST.

How It Works

With just a few clicks, you can:

• Add direct mail into your Dotdigital automation flows alongside email or SMS.
• Trigger personalised postcards and letters based on customer behaviour and segmentation.
• Automate offline touchpoints with the same ease as digital ones.

No coding. No complex setup. Just a smarter way to engage your audience.
Watch our quick video walkthrough or explore everything you need to know about Dotdigital X ZAP~POST in the dedicated integration hub.
You can also check out all our other partnerships & integrations here.

Ready to Create More Impactful Campaigns?

This integration is live and ready to use. Book a 1:1 slot in our calendar to see what this integration means for you and your business and how Direct Mail can enhance your Dotdigital strategy.

Start automating Direct Mail today - get started now.