Force24 X ZAP~POST: Direct Mail Now Built Into Journeys

ZAP~POST is now available as a native app within Force24’s Apps in Journeys. That means automated postcards, mailers and letters can now be sent directly from your Force24 workflows - triggered just like SMS or email, but delivered through the letterbox.

It’s the next evolution in our partnership with Force24, and is designed to help marketers stand out in a world where inbox fatigue is real and attention spans are short.

A More Memorable Touchpoint

Digital marketing moves fast... But some messages deserve more staying power. By implementing Direct Mail via ZAP~POST in Force24's Apps in Journeys, marketing teams can now create campaigns wth longevity far beyond the screen - driving higher engagement, recall, and response.

Whether it’s:

• A personalised thank-you card after a purchase
• A lapsed customer offer that feels more meaningful
• Or a letter that re-engages VIPs when emails go unopened

Direct Mail in Force24 Journeys via ZAP~POST is now a seamless, trackable part of your Force24 flow - no new platforms, no extra faff.

Why This Matters

Previously, Direct Mail sat slightly outside of Force24 automation. Now it’s part of their journey builder: fully embedded via Apps in Journeys. That means you can trigger a physical piece of mail from any Force24 event (i.e making a purchase, not opening an email, hitting a lead score). With this integration, you can set up automated post in minutes with no-code implementation and campaign support from the ZAP~POST team. Make use of our design templates or use your own creative. This integration brings one of the most powerful, underused marketing channels right to your fingertips.

What Our Co-Founder Says...

"Integrating ZAP~POST into Force24 Journeys adds a powerful, often overlooked touchpoint into the marketer’s toolkit. It gives teams the ability to reach customers in a way that feels personal, timely, and entirely seamless within their existing automation flows. Direct Mail becomes a natural part of the journey; enhancing the customer experience and delivering measurable results with minimal effort."

- Andrew Curran, Co-Founder of ZAP~POST.

Get Started 

Force24 & ZAP~POST have long collaborated: from teaming up at events, leading inspirational Marketing seminars and sharing a vision for smarter, data-led marketing.
Together, we’ve helped countless brands, and now it's your turn to make use of our combined expertise. With Direct Mail as a native Force24 App in Journeys, everything becomes quicker, easier, and more connected.

So, it's time you reserved a 1:1 slot in our calendar to chat about what this integration means for you and your business. Just head into your Force24 Journeys, add ZAP~POST via the Apps panel, and start triggering real-world mail in minutes. You can also read up on the official step-by-step here.

Start sending hyper-personalised, automated direct mail straight from Force24 Journeys and create campaigns that customers won’t forget. Start automating your direct mail today - get started.