How soon can I cancel?

With a rolling monthly contract, you can stop your account anytime. You will be able to keep on Zapping until your next billing date, and after that you’ll need to restart your plan to send more Zaps.

How much does it cost?

With annual and monthly plans to choose from, the cost of a Zap depends on how many you want to send. More Zaps = bigger discounts. Our pricing can be found here

How long will it take to get set up?

Quicker than you can say ‘Zap me baby one more time’... But in all seriousness you can be up and Zapping in minutes. Select your campaign, customise your design and with your integration(s) connected - we’ll take care of the rest.

What is the ROI?

To get an idea of how much you could get back on your Zap spend based on your industry and campaign type, check out our ROI calculator.

What is a Zap Credit?

A high conversion rate in Programmatic Direct Mail is driven by, in part, high quality recipient data. "Rubbish in, rubbish out". To ensure your campaigns have the highest possible delivery rate, ZAP~POST puts your recipient data through the mill. As standard, ZAP~POST carries out a series of checks, against Royal Mail and other databases and cleans up the data. Invalid and malformed addresses, are removed before checking a series of other databases for deceased and gone away recipients. That means you avoid wasting Zaps by sending to recipients who won't get them. A standard Zap credit means that if your data is over 80% useable, you will be credited back 1/2 a Zap for each record that is removed, saving you 50% of the cost of that record. With advanced options, download the rejected records from ZAP~POST and update your records to ensure you don't send them mail in the future.

How many Zap Credits will I receive if my data is < 80% useable?

The amount of credits you receive depends on the quality of the data you send us. If your data is more than 80% useable, then you will recieve 1 Zap credit for every 2 records which have been removed. If your data is more than 75% useable but less than 80%, then you will recieve 1 Zap credit for every 3 records which have been removed.If your data is more than 70% useable but less than 75%, then you will recieve 1 Zap credit for every 4 records which have been removed. If your data is more than 65% useable but less than 70%, then you will recieve 1 Zap credit for every 5 records which have been removed. If your data is more than 60% useable but less than 65%, then you will recieve 1 Zap credit for every 6 records which have been removed. If your data is less than 60%, then you will recieve 1 Zap credit for every 7 records which have been removed.

Can I change my Plan?

If you find yourself regularly needing to send more Zaps than your plan’s limit, then moving up to the next tier is simple. Upgrade from within your account settings and the new plan will start on your next billing date. If you are already a Premium plan Zapper and want to send more, contact us to discuss a bespoke Enterprise plan for your needs.

Will it work with my website?

It should. To see our list of current integrations click here , and if you can’t find what you’re looking for then let us know and we might be able to help.

Where does the paper come from for ZAP~POST?

The paper we use for our Zaps is ethically sourced and FSC accredited. FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo. Read more about how we’re using ZAP~POST to change things for the better.

What is the quality of the printing presses used?

We use the highest quality HP Indigo colour production grade printing presses for our Zaps. Not to get too geeky about it, this print tech has unmatched colour and ink capabilities, can print on the broadest gamut of substrates in the digital print industry and deliver the highest speeds for high print quality. Most importantly this ensures your Zaps are in the hands of your customers quickly and to a high standard- reflecting your brand in the best possible way.

Can I add my branding to the cards?

Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.

I don’t know what to put on my Zap?

The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. To get inspired, have a look at what our other clients have been doing with their Zaps.

Can you do my designs for me?

We understand that not everyone has the time and resource to manage the creative aspect of putting together an effective direct mail campaign. Our team has a wealth of experience in designing direct mail campaigns which deliver results. To learn more about the services offered by our team of direct mail experts, get in touch.

I don’t know which segments of customers I should send Zaps to?

The best segement to send to is largely dictated by the campaign which they are receiving. But within a group of recipients, how can you choose the best segment of customers? We reccomend choosing the most up to date customer data first, as this will maximise deliverability. Beyond that, if you're struggling to decide which segments to send to, then maybe consider breaking your campaign into multiple targeted campaigns. This will ensure the best and most relevant Zaps reach your customers - maximising your Zap ROI.

Why do you cleanse my data?

To get the very best out of ZAP~POST, you need to have the best data possible. As a part of the ZAP~POST service we will check all of your data against a number of different mailing databases to make sure your Zaps will reach the intended recipients. This means better deliverability and ultimately better campaign ROI - wasting much less paper in the process.

How much does data cleansing cost?

We include data cleansing as standard for all Zap plans. This ensures maximum deliverability and the best ROI possible for you. To save you the headache of extra payments for cleansing, we include it in the cost of a Zap. For any Zaps which are not sent out, we will refund you 1/2 a Zap (as long as your data is at least 80% accepted) as well as giving you the customer's information back to amend your data.

How soon can I cancel?

With a rolling monthly contract, you can stop your account anytime. You will be able to keep on Zapping until your next billing date, and after that you’ll need to restart your plan to send more Zaps.

How much does it cost?

With annual and monthly plans to choose from, the cost of a Zap depends on how many you want to send. More Zaps = bigger discounts. Our pricing can be found here

How long will it take to get set up?

Quicker than you can say ‘Zap me baby one more time’... But in all seriousness you can be up and Zapping in minutes. Select your campaign, customise your design and with your integration(s) connected - we’ll take care of the rest.

What is the ROI?

To get an idea of how much you could get back on your Zap spend based on your industry and campaign type, check out our ROI calculator.

What is a Zap Credit?

A high conversion rate in Programmatic Direct Mail is driven by, in part, high quality recipient data. "Rubbish in, rubbish out". To ensure your campaigns have the highest possible delivery rate, ZAP~POST puts your recipient data through the mill. As standard, ZAP~POST carries out a series of checks, against Royal Mail and other databases and cleans up the data. Invalid and malformed addresses, are removed before checking a series of other databases for deceased and gone away recipients. That means you avoid wasting Zaps by sending to recipients who won't get them. A standard Zap credit means you will be credited back 1/2 a Zap for each record that is removed, saving you 50% of the cost of that record. With advanced options, download the rejected records from ZAP~POST and update your records to ensure you don't send them mail in the future.

How many Zap Credits will I receive if my data is < 80% useable?

The amount of credits you receive depends on the quality of the data you send us. If your data is more than 80% useable, then you will recieve 1 Zap credit for every 2 records which have been removed. If your data is more than 75% useable but less than 80%, then you will recieve 1 Zap credit for every 3 records which have been removed.If your data is more than 70% useable but less than 75%, then you will recieve 1 Zap credit for every 4 records which have been removed. If your data is more than 65% useable but less than 70%, then you will recieve 1 Zap credit for every 5 records which have been removed. If your data is more than 60% useable but less than 65%, then you will recieve 1 Zap credit for every 6 records which have been removed. If your data is less than 60%, then you will recieve 1 Zap credit for every 7 records which have been removed.

Can I change my Plan?

If you find yourself regularly needing to send more Zaps than your plan’s limit, then moving up to the next tier is simple. Upgrade from within your account settings and the new plan will start on your next billing date. If you are already a Premium plan Zapper and want to send more, contact us to discuss a bespoke Enterprise plan for your needs.

How much does data cleansing cost?

We include data cleansing as standard for all Zap plans. This ensures maximum deliverability and the best ROI possible for you. To save you the headache of extra payments for cleansing, we include it in the cost of a Zap. For any Zaps which are not sent out, we will refund you 1/2 a Zap (as long as your data is over 80% accepted) as well as giving you the customer's information back to amend your data.

Will it work with my website?

It should. To see our list of current integrations click here , and if you can’t find what you’re looking for then let us know and we might be able to help.

Where does the paper come from for ZAP~POST?

The paper we use for our Zaps is ethically sourced and FSC accredited. FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo. Read more about how we’re using ZAP~POST to change things for the better.

What is the quality of the printing presses used?

We use the highest quality HP Indigo colour production grade printing presses for our Zaps. Not to get too geeky about it, this print tech has unmatched colour and ink capabilities, can print on the broadest gamut of substrates in the digital print industry and deliver the highest speeds for high print quality. Most importantly this ensures your Zaps are in the hands of your customers quickly and to a high standard- reflecting your brand in the best possible way.

Can I add my branding to the cards?

Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.

I don’t know what to put on my Zap?

The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. To get inspired, have a look at what our other clients have been doing with their Zaps.

Can you do my designs for me?

We understand that not everyone has the time and resource to manage the creative aspect of putting together an effective direct mail campaign. Our team has a wealth of experience in designing direct mail campaigns which deliver results. To learn more about the services offered by our team of direct mail experts, get in touch.

I don’t know which segments of customers I should send Zaps to?

The best segement to send to is largely dictated by the campaign which they are receiving. But within a group of recipients, how can you choose the best segment of customers? We reccomend choosing the most up to date customer data first, as this will maximise deliverability. Beyond that, if you're struggling to decide which segments to send to, then maybe consider breaking your campaign into multiple targeted campaigns. This will ensure the best and most relevant Zaps reach your customers - maximising your Zap ROI.

Why do you cleanse my data?

To get the very best out of ZAP~POST, you need to have the best data possible. As a part of the ZAP~POST service we will check all of your data against a number of different mailing databases to make sure your Zaps will reach the intended recipients. This means better deliverability and ultimately better campaign ROI - wasting much less paper in the process.

Please ask away