⚡ Reasons to Zap: 1) Over 10% conversion rate 2) >1,000% ROAS 3) >20% increase in response when compared to email. See Impact Stories
~FAQs
Discover the Direct Mail Automation Platform
Automated Direct Mail made simple. Some of the questions we get asked the most are below. Or the Documentation Hub and the Academy for videos and how-to's. We're also very happy to chat: reach out to us by email, chat, or go crazy and call us, UK office hours.
Will it work with my website?
It should. Ask to see our list of current integrations.
Where does the paper come from for ZAP~POST?
The paper we use for our Zaps is ethically sourced and FSC accredited. FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo.
What is the quality of the printing presses used?
We use the highest quality production grade printing presses for our Zaps. Not to get too geeky about it, this print tech has unmatched colour and ink capabilities, can print on the broadest gamut of substrates in the digital print industry and deliver the highest speeds for high print quality. Most importantly this ensures your Zaps are in the hands of your customers quickly and to a high standard- reflecting your brand in the best possible way.
Any upgrades or new releases coming?
Check the Academy article about ZAP~POST's Public Roadmap
Or jump straight to roadmap.zappost.com
Other useful links:
The Documentation Hub provides in-depth how-to's and best practices.
It should. Ask to see our list of current integrations.
The paper we use for our Zaps is ethically sourced and FSC accredited. FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo.
We use the highest quality production grade printing presses for our Zaps. Not to get too geeky about it, this print tech has unmatched colour and ink capabilities, can print on the broadest gamut of substrates in the digital print industry and deliver the highest speeds for high print quality. Most importantly this ensures your Zaps are in the hands of your customers quickly and to a high standard- reflecting your brand in the best possible way.
Check the Academy article about ZAP~POST's Public Roadmap
Or jump straight to roadmap.zappost.com
Other useful links:
The Documentation Hub provides in-depth how-to's and best practices.
How much does Direct Mail cost?
With annual and monthly plans to choose from, the cost of a Zap depends on how many you want to send. More Zaps = bigger discounts. Our pricing can be found here
How long will it take to get set up Direct Mail services?
Quicker than you can say ‘Zap me baby one more time’... But in all seriousness you can be up and Zapping in minutes. Select your campaign, customise your design and with your integration(s) connected - we’ll take care of the rest.
What's a ZAP credit?
A credit given should a zap not be sent following the “data cleanse process” of all recipient records provided.
For example, you submit 1,000 recipient records into the app. They will automatically be processed through the automated data cleanse process. in the process, 200 records were rejected for various reasons: Bad address, deceased, or gone away.
Of the 1,000 recipients, only 800 will be sent.
You'll be provided with the 200 rejected records, so you can update your files accordingly.
In this example, the Data Quality score is 80% and therefore the ratio of rejected records to Zap credits provided is 2:1. Or, for every 2 records rejected, you get one zap credit.
Before the data cleanse process, recipient data is subject to validation at the point of submission to the app, either via CSV, or via the API. Any records that are not permitted into the app, are not subject to the data cleanse process and are not charged for, and therefore are not eligible for Zap Credits.
Why can't I get a refund instead of a Zap credit?
Data cleansing is usually subsidised by ZAP~POST. Most companies charge a separate fee for data-cleansing services. As ZAP~POST doesn't charge for it, we can't refund it, but we issue credits instead.
How long do the ZAP credits last
Zap Credits roll over to your next billing period. Use them or lose them.
If a plan is upgraded what happens to any Zap Credits?
Zap Credits are associated to an Account not a plan. You'll take your Zap Credits with you when you upgrade.
What's included in the Zap tier pricing?
ZAP~POST has totally transparent and simple pricing. The price you see is the price you pay. No hidden extras.
Your membership entitles you to the best pricing possible, and it also includes: Data filtering, PAF check and data cleanse. Portal access to upload and your creatives and add any dynamic text, codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.
Why are some tiers cheaper than others?
Economies of scale. ZAP~POST achieves better print and post rates when we send more and we pass those rates lower rates on to members.
I can send booklets for the same as your postcards & letters?
Zapology: Less is more. Be relevant, personal, and timely. Your goal is to drive users back to your website where products and services will always be up to date. Remember the NEXT Directory?
How soon can I cancel?
With a rolling monthly membership contract, you can stop your account anytime. You will be able to keep Zapping until your next billing date, and after that you’ll need to restart your plan to send more Zaps.
How is the pricing so low?
Zapology: With a membership plan, you are entitled to access bulk mailing rates, normally only available to large organisations. ZAP~POST makes this possible through automated mail consolidation.
With annual and monthly plans to choose from, the cost of a Zap depends on how many you want to send. More Zaps = bigger discounts. Our pricing can be found here
Quicker than you can say ‘Zap me baby one more time’... But in all seriousness you can be up and Zapping in minutes. Select your campaign, customise your design and with your integration(s) connected - we’ll take care of the rest.
A credit given should a zap not be sent following the “data cleanse process” of all recipient records provided.
For example, you submit 1,000 recipient records into the app. They will automatically be processed through the automated data cleanse process. in the process, 200 records were rejected for various reasons: Bad address, deceased, or gone away.
Of the 1,000 recipients, only 800 will be sent.
You'll be provided with the 200 rejected records, so you can update your files accordingly.
In this example, the Data Quality score is 80% and therefore the ratio of rejected records to Zap credits provided is 2:1. Or, for every 2 records rejected, you get one zap credit.
Before the data cleanse process, recipient data is subject to validation at the point of submission to the app, either via CSV, or via the API. Any records that are not permitted into the app, are not subject to the data cleanse process and are not charged for, and therefore are not eligible for Zap Credits.
Data cleansing is usually subsidised by ZAP~POST. Most companies charge a separate fee for data-cleansing services. As ZAP~POST doesn't charge for it, we can't refund it, but we issue credits instead.
Zap Credits roll over to your next billing period. Use them or lose them.
Zap Credits are associated to an Account not a plan. You'll take your Zap Credits with you when you upgrade.
ZAP~POST has totally transparent and simple pricing. The price you see is the price you pay. No hidden extras.
Your membership entitles you to the best pricing possible, and it also includes: Data filtering, PAF check and data cleanse. Portal access to upload and your creatives and add any dynamic text, codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.
Economies of scale. ZAP~POST achieves better print and post rates when we send more and we pass those rates lower rates on to members.
Zapology: Less is more. Be relevant, personal, and timely. Your goal is to drive users back to your website where products and services will always be up to date. Remember the NEXT Directory?
With a rolling monthly membership contract, you can stop your account anytime. You will be able to keep Zapping until your next billing date, and after that you’ll need to restart your plan to send more Zaps.
Zapology: With a membership plan, you are entitled to access bulk mailing rates, normally only available to large organisations. ZAP~POST makes this possible through automated mail consolidation.
Colour profiles
You should upload artwork output to CMYK, not RGB as this is a print campaign. Remember, your computer screen is RGB, so the colours will look different when you upload to the content portal but don't worry - the printed output will match your CMYK images.
Preferred file type
The Design app accepts .JPG and .PNG. Our advice is to use .JPG for images and .PNG where the image is mainly text. The image weight maximum is 5mb.
Max file size you can except?
Each image must be not more than 5mb. You can upload multiple images per side or panel.
Can I use my own Fonts?
Yes, upload any fonts you have permission or licence to use as long as they are .ttf and .otf formats.
See this video to learn how to upload fonts.
What do you mean by 'print ready artwork'?
ZAP~POST takes care of everything to do with printing - the only thing you need to make sure of is that the images are full bleed - in other words, they cover the white image canvas entirely, if that is your design intention. Always take your images beyond the dotted line in the Design app, to the edge of the Design area, if you do not want white edges.
Can you offer Design assistance?
Yes, we have in-house design services at ZAP~POST - use the chat window, or drop an email to hello@zappost.com to find out more. You can buy Design time in 2, 5 or 10 hour chunks.
A 3rd party agency does my artwork - can they send it to you directly?
You can add your agency as a user so they can upload directly to the Design Portal. That way you and your agency can work collaboratively to create the results you want, first time.
Can you give me some inspiration and examples?
ZAP~POST has seen all kinds of campaigns and the craziest artwork deliver some really stellar results. The Zap team can definitely guide you but you know your brand better than we ever will. See some past campaigns and their Return on Investment in impact stories. If you'd like a pack of samples, let us know and will zap them over to you.
What do other brands do with QR codes?
QR codes are your fabulously flexible friend :) . Top tip is 'go deep, or go home'. A QR can be dynamically created to create a personalised experience for each recipient. QR code best uses in a Zap include linking straight to a customer's basket, wish list, email subscribe page and a personalised page of product recommendations.
Can I add my branding to the design of my Zaps?
Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.
I don’t know what to put on my Zap?
The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. Check this article on Effective Content in the Academy. To get inspired, have a look at what our other clients have been doing with their Zaps.
What do other brands do with discount codes?
If you want to keep things simple, Zap advice is to generate a one time, single use code with an expiry date no more than 30 days from the intended send date. Discounts can be either Percentage off, or an absolute value, on a minimum spend. Both work. If you're unsure which works best, the easy answer is to test both, and see which one is the winner - split testing is easy - start a chat session to down below to find out how.
Can I make QR Codes personal to each customer or do they have to be generic?
If ZAP~POST had a middle name, it would be 'Personalisation'. Our strong advice is every recipient of every campaign should receive a personalised Zap. Honestly, if its just generic one-size-fits-all content, you can get it done cheaper elsewhere, but don't expect the same level of results.
Can you help me create the QR codes?
Unique QR Code generation is part and parcel, out-of-the-box functionality. Select the QR code, add variables, and add tracking too, so you have a dynamically created, personalised and trackable QR code for every Recipient. If you need help setting it up, hit the chat button below, or drop an email to support@zappost.com
Will I receive a proof to approve?
You can download a proof of every campaign at any point. Once downloaded, you can print it locally on any device. If you want a printer's proof from ZAP~POST, you can request one, but of course it will delay your campaign going live. We recommend adding yourself and one or two colleagues as 'seeds' in your recipient data so you get the actual printed version through your own letterbox.
I don't want to send a postcard - is that all you do?
No, we offer four templates; The original Zap IMPACT postcard, a Zap SQUARE postcard, a Zap Fold which is an A4 letter, folded and sealed plus a Zap Secure, for total content privacy. See all Direct Mail Templates.
Do you track QR codes scans or do we?
Tracking campaign efficacy is down to you. How you attribute clicks, impressions and transactions, and what you class as a conversion is your call. ZAP~POST gives you the tools to implement tracking in Google Analytics or any other analytics platform.
How can we track them?
If you are new to tracking, we suggest you start by checking out Campaign Builder. Enter the basic information requested, copy the resulting tracking code from there, and paste it into your QR code string in the Content Portal. Ask us if you need some help with it - that's what we're here for.
Any new features coming?
Check the Academy article about ZAP~POST's Public Roadmap
Or jump straight to roadmap.zappost.com
Other useful links:
The Documentation Hub provides in-depth how-to's and best practices.
You should upload artwork output to CMYK, not RGB as this is a print campaign. Remember, your computer screen is RGB, so the colours will look different when you upload to the content portal but don't worry - the printed output will match your CMYK images.
The Design app accepts .JPG and .PNG. Our advice is to use .JPG for images and .PNG where the image is mainly text. The image weight maximum is 5mb.
Each image must be not more than 5mb. You can upload multiple images per side or panel.
Yes, upload any fonts you have permission or licence to use as long as they are .ttf and .otf formats.
See this video to learn how to upload fonts.
ZAP~POST takes care of everything to do with printing - the only thing you need to make sure of is that the images are full bleed - in other words, they cover the white image canvas entirely, if that is your design intention. Always take your images beyond the dotted line in the Design app, to the edge of the Design area, if you do not want white edges.
Yes, we have in-house design services at ZAP~POST - use the chat window, or drop an email to hello@zappost.com to find out more. You can buy Design time in 2, 5 or 10 hour chunks.
You can add your agency as a user so they can upload directly to the Design Portal. That way you and your agency can work collaboratively to create the results you want, first time.
ZAP~POST has seen all kinds of campaigns and the craziest artwork deliver some really stellar results. The Zap team can definitely guide you but you know your brand better than we ever will. See some past campaigns and their Return on Investment in impact stories. If you'd like a pack of samples, let us know and will zap them over to you.
QR codes are your fabulously flexible friend :) . Top tip is 'go deep, or go home'. A QR can be dynamically created to create a personalised experience for each recipient. QR code best uses in a Zap include linking straight to a customer's basket, wish list, email subscribe page and a personalised page of product recommendations.
Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.
The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. Check this article on Effective Content in the Academy. To get inspired, have a look at what our other clients have been doing with their Zaps.
If you want to keep things simple, Zap advice is to generate a one time, single use code with an expiry date no more than 30 days from the intended send date. Discounts can be either Percentage off, or an absolute value, on a minimum spend. Both work. If you're unsure which works best, the easy answer is to test both, and see which one is the winner - split testing is easy - start a chat session to down below to find out how.
If ZAP~POST had a middle name, it would be 'Personalisation'. Our strong advice is every recipient of every campaign should receive a personalised Zap. Honestly, if its just generic one-size-fits-all content, you can get it done cheaper elsewhere, but don't expect the same level of results.
Unique QR Code generation is part and parcel, out-of-the-box functionality. Select the QR code, add variables, and add tracking too, so you have a dynamically created, personalised and trackable QR code for every Recipient. If you need help setting it up, hit the chat button below, or drop an email to support@zappost.com
You can download a proof of every campaign at any point. Once downloaded, you can print it locally on any device. If you want a printer's proof from ZAP~POST, you can request one, but of course it will delay your campaign going live. We recommend adding yourself and one or two colleagues as 'seeds' in your recipient data so you get the actual printed version through your own letterbox.
No, we offer four templates; The original Zap IMPACT postcard, a Zap SQUARE postcard, a Zap Fold which is an A4 letter, folded and sealed plus a Zap Secure, for total content privacy. See all Direct Mail Templates.
Tracking campaign efficacy is down to you. How you attribute clicks, impressions and transactions, and what you class as a conversion is your call. ZAP~POST gives you the tools to implement tracking in Google Analytics or any other analytics platform.
If you are new to tracking, we suggest you start by checking out Campaign Builder. Enter the basic information requested, copy the resulting tracking code from there, and paste it into your QR code string in the Content Portal. Ask us if you need some help with it - that's what we're here for.
Check the Academy article about ZAP~POST's Public Roadmap
Or jump straight to roadmap.zappost.com
Other useful links:
The Documentation Hub provides in-depth how-to's and best practices.
What if our data is really old and out of date?
There's one way to find out. Submit a csv (you can download the template from the 'Campaign' page). We'll do three checks on it and give you the results. If its over 60% undeliverable, ZAP~POST will respectfully suggest your data is not worth spending any money on. If its anything better than that, the campaign will proceed and you'll just get Zap credits for those that are undeliverable. (See Zap Credits).
How far back should we go for Lapsed customers?
The more recent the better. As the data gets older, you'll find more of your database has moved on, in one way or another. We wouldn't want to put a number on it, because it depends on too many factors as to how far back you should go. The answer is to test it. Split your segments up into lapsed age bands and do one campaign at a time. Test, test and test again, just like you will do with your email campaigns.
How long is too long?
The answer depends on your Customer demographic. If your target Customers are Gen Z, we'd suggest 2 years would be your max. If Silver Surfers are more your bag, a lapsed customer campaign up to 5 years has been done before. The good news is ZAP~POST allows you to test these segments in small doses, so you'll know the answer without exposing yourselves to too much risk.
How do you clean my Data?
ZAP~POST has partnered with the best in the business to provide you with the cleanest data sets possible. There are actually three levels of process to deliver a fully cleansed data set: 1) Filtering and validation, 2) PAF (Post Code Address File) checks, to remove any unrecognisable and undeliverable addresses and 3) Deceased and gone away checks, comparing against multiple databases.
Do I get the clean data back?
Yes. And no. ZAP~POST will enable you to download the records that failed simple validation. Same goes for addresses that were rejected in the PAF process - you can download those records too. Recipients who have moved or gone away, they cannot be shared, unless you have opted for advanced data cleansing (the difference between "Surpress" and "Flag").
Other mailing houses charge me to clean my data - how come you don't?
Zapology. ZAP~POST ethos is to make Programmatic Direct Mail really simple. Everything is built into your Zap pricing, including Data cleaning. Zap data cleaning happens as standard for every recipient, and there's a Zap credit system for those that are rejected and removed. Search Zap Credits for more information.
Do I have to send it in a CSV?
CSV data is the most reliable method of sending data in a file format. Ultimately, your Zap campaigns are powered by your Ecommerce or CRM / CDP tools and they should be connected to ZAP~POST via API. The easiest way to connect to ZAP~POST is via stackconnect.io, or there are other tools available on Zapier.com and Patchworks.io.
How do you protect my data?
ZAP~POST is ISO 27001 accredited. Your recipient data is transferred and 'at rest' fully encrypted. By default, all recipient data is anonymised in 30 days.
How long do you keep our customer data for?
Default data retention period is 30 days post send, after which time all recipient data is anonymised. You can change the default in account settings any time.
What if I don't want my data cleansed?
If your data is 'clean', that's great. It won't hurt to run it through the Zap machine, and it will not cost you a bean, or a Zap. By default though, every recipient record gets put through the mill to ensure highest possible deliverability which means you get the highest possible conversion.
There's one way to find out. Submit a csv (you can download the template from the 'Campaign' page). We'll do three checks on it and give you the results. If its over 60% undeliverable, ZAP~POST will respectfully suggest your data is not worth spending any money on. If its anything better than that, the campaign will proceed and you'll just get Zap credits for those that are undeliverable. (See Zap Credits).
The more recent the better. As the data gets older, you'll find more of your database has moved on, in one way or another. We wouldn't want to put a number on it, because it depends on too many factors as to how far back you should go. The answer is to test it. Split your segments up into lapsed age bands and do one campaign at a time. Test, test and test again, just like you will do with your email campaigns.
The answer depends on your Customer demographic. If your target Customers are Gen Z, we'd suggest 2 years would be your max. If Silver Surfers are more your bag, a lapsed customer campaign up to 5 years has been done before. The good news is ZAP~POST allows you to test these segments in small doses, so you'll know the answer without exposing yourselves to too much risk.
ZAP~POST has partnered with the best in the business to provide you with the cleanest data sets possible. There are actually three levels of process to deliver a fully cleansed data set: 1) Filtering and validation, 2) PAF (Post Code Address File) checks, to remove any unrecognisable and undeliverable addresses and 3) Deceased and gone away checks, comparing against multiple databases.
Yes. And no. ZAP~POST will enable you to download the records that failed simple validation. Same goes for addresses that were rejected in the PAF process - you can download those records too. Recipients who have moved or gone away, they cannot be shared, unless you have opted for advanced data cleansing (the difference between "Surpress" and "Flag").
Zapology. ZAP~POST ethos is to make Programmatic Direct Mail really simple. Everything is built into your Zap pricing, including Data cleaning. Zap data cleaning happens as standard for every recipient, and there's a Zap credit system for those that are rejected and removed. Search Zap Credits for more information.
CSV data is the most reliable method of sending data in a file format. Ultimately, your Zap campaigns are powered by your Ecommerce or CRM / CDP tools and they should be connected to ZAP~POST via API. The easiest way to connect to ZAP~POST is via stackconnect.io, or there are other tools available on Zapier.com and Patchworks.io.
ZAP~POST is ISO 27001 accredited. Your recipient data is transferred and 'at rest' fully encrypted. By default, all recipient data is anonymised in 30 days.
Default data retention period is 30 days post send, after which time all recipient data is anonymised. You can change the default in account settings any time.
If your data is 'clean', that's great. It won't hurt to run it through the Zap machine, and it will not cost you a bean, or a Zap. By default though, every recipient record gets put through the mill to ensure highest possible deliverability which means you get the highest possible conversion.
What is the maximum image size accepted for design?
You can use images up to 5mb in size. There are no limits to the number of images to upload.
Can I add my branding to the cards?
Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.
I don’t know what to put on my Zap?
The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. To get inspired, have a look at what our other clients have been doing with their Zaps.
What do other brands do with discount codes?
If you want to keep things simple, Zap advice is to generate a one time, single use code with an expiry date no more than 30 days from the intended send date. Discounts can be either Percentage off, or an absolute value, on a minimum spend. Both work. If you're unsure which works best, the easy answer is to test both, and see which one is the winner - split testing is easy - start a chat session to down below to find out how.
Can you help me create the QR codes?
Unique QR Code generation is part and parcel, out-of-the-box functionality. Select the QR code, add variables, and add tracking too, so you have a dynamically created, personalised and trackable QR code for every Recipient. If you need help setting it up, hit the chat button below, or drop an email to support@zappost.com
Can I make QR Codes personal to each customer or do they have to be generic?
If ZAP~POST had a middle name, it would be 'Personalisation'. Our strong advice is every recipient of every campaign should receive a personalised Zap. Honestly, if its just generic one-size-fits-all content, you can get it done cheaper elsewhere, but don't expect the same level of results.
Will I receive a proof to approve?
You can download a proof of every campaign at any point. Once downloaded, you can print it locally on any device but you won't get a printer's proof from ZAP~POST. We recommend adding yourself and one or two colleagues as 'seeds' in your recipient data so you get the actual printed version through your own letterbox.
I don't want to send a postcard - is that all you do?
No, we offer four templates; The original Zap IMPACT postcard, a Zap SQUARE postcard, a Zap Fold which is an A4 letter, folded and sealed plus a Zap Secure, for total content privacy. See all Direct Mail Templates.
Do you track QR codes scans or do we?
Tracking campaign efficacy is down to you. How you attribute clicks, impressions and transactions, and what you class as a conversion is your call. ZAP~POST gives you the tools to implement tracking in Google Analytics or any other analytics platform.
How can we track them?
If you are new to tracking, we suggest you start by checking out Campaign Builder. Enter the basic information requested, copy the resulting tracking code from there, and paste it into your QR code string in the Content Portal. Ask us if you need some help with it - that's what we're here for.
You can use images up to 5mb in size. There are no limits to the number of images to upload.
Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.
The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. To get inspired, have a look at what our other clients have been doing with their Zaps.
If you want to keep things simple, Zap advice is to generate a one time, single use code with an expiry date no more than 30 days from the intended send date. Discounts can be either Percentage off, or an absolute value, on a minimum spend. Both work. If you're unsure which works best, the easy answer is to test both, and see which one is the winner - split testing is easy - start a chat session to down below to find out how.
Unique QR Code generation is part and parcel, out-of-the-box functionality. Select the QR code, add variables, and add tracking too, so you have a dynamically created, personalised and trackable QR code for every Recipient. If you need help setting it up, hit the chat button below, or drop an email to support@zappost.com
If ZAP~POST had a middle name, it would be 'Personalisation'. Our strong advice is every recipient of every campaign should receive a personalised Zap. Honestly, if its just generic one-size-fits-all content, you can get it done cheaper elsewhere, but don't expect the same level of results.
You can download a proof of every campaign at any point. Once downloaded, you can print it locally on any device but you won't get a printer's proof from ZAP~POST. We recommend adding yourself and one or two colleagues as 'seeds' in your recipient data so you get the actual printed version through your own letterbox.
No, we offer four templates; The original Zap IMPACT postcard, a Zap SQUARE postcard, a Zap Fold which is an A4 letter, folded and sealed plus a Zap Secure, for total content privacy. See all Direct Mail Templates.
Tracking campaign efficacy is down to you. How you attribute clicks, impressions and transactions, and what you class as a conversion is your call. ZAP~POST gives you the tools to implement tracking in Google Analytics or any other analytics platform.
If you are new to tracking, we suggest you start by checking out Campaign Builder. Enter the basic information requested, copy the resulting tracking code from there, and paste it into your QR code string in the Content Portal. Ask us if you need some help with it - that's what we're here for.
What's PAF?
The Postcode Address File (PAF) is a database that contains all known "delivery points" and postcodes in the United Kingdom. The PAF is a collection of over 29 million Royal Mail postal addresses and 1.8 million postcodes. If you want to get into the weeds, check wikipedia
Do you use Royal Mail or other carriers?
In the UK, ultimately 'Postie' always delivers, regardless of which carrier is used. ZAP~POST will use any carrier based on factors at that time, including price, performance and network availability.
What if we don't want to send on your schedules?
We'll get to daily sends soon enough, but if you want to do a solo send, yes, just let us know the date you want a campaign to land and we'll advise the best send date.
I want to time the landing of my campaign with a new product launch - what's the timeframe to do this?
Let us know the date you want a campaign to land, and we'll advise the deadlines.
Can I send first class or only second?
Zap pricing is based on second class mail. If you want to go first class, great, but we'll need to give you some first class pricing :) First class pricing is not available on the website so please get in touch.
What's a good volume for a trial?
There's your time and effort to consider here, not just the ZAP~POST cost. Zap advice is go for a minimum of 1,000 recipients for a trial, and try two different messages or offers, so you have enough data to make an informed decision about your automated direct mail future.
Why are your IMPACT postcards so big?
Sometimes, 'less is more'. Not when it comes to Zaps.
ZAP~POST has four different templates. The original Zap is called IMPACT for a reason. IMPACT Zaps are huge, premium postcards. If there's a crowd on the doormat, or on the kitchen table, a Zap stands out from the crowd. And they are invariably beautiful to hold :)
See the full range of templates
What about returns?
Because your data has been cleaned before posting, you can expect a tiny percentage of returns. Zaps come back to Zap HQ to be processed and you can always download the latests returns from the app.
What's included in the Zap tier pricing?
The kitchen sink. The price of a zap includes print and post, but it goes way beyond that. Data filtering, PAF check and data cleanse is included. Portal access to upload and your creatives and add any dynamic codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.
Which Regions/Countries is ZAP~POST available in?
Currently, the UK is our main standard mailing location. However, we also have the ability to send ZAP~POST campaigns in the US, Germany, the Netherlands, France and Italy via our in-country specially selected print & mailing partners. Specifications, pricing and turnaround vary on a country-by-country basis so if you do have an interest in mailing your customers in these locations, let's chat
The Postcode Address File (PAF) is a database that contains all known "delivery points" and postcodes in the United Kingdom. The PAF is a collection of over 29 million Royal Mail postal addresses and 1.8 million postcodes. If you want to get into the weeds, check wikipedia
In the UK, ultimately 'Postie' always delivers, regardless of which carrier is used. ZAP~POST will use any carrier based on factors at that time, including price, performance and network availability.
We'll get to daily sends soon enough, but if you want to do a solo send, yes, just let us know the date you want a campaign to land and we'll advise the best send date.
Let us know the date you want a campaign to land, and we'll advise the deadlines.
Zap pricing is based on second class mail. If you want to go first class, great, but we'll need to give you some first class pricing :) First class pricing is not available on the website so please get in touch.
There's your time and effort to consider here, not just the ZAP~POST cost. Zap advice is go for a minimum of 1,000 recipients for a trial, and try two different messages or offers, so you have enough data to make an informed decision about your automated direct mail future.
Sometimes, 'less is more'. Not when it comes to Zaps.
ZAP~POST has four different templates. The original Zap is called IMPACT for a reason. IMPACT Zaps are huge, premium postcards. If there's a crowd on the doormat, or on the kitchen table, a Zap stands out from the crowd. And they are invariably beautiful to hold :)
See the full range of templates
Because your data has been cleaned before posting, you can expect a tiny percentage of returns. Zaps come back to Zap HQ to be processed and you can always download the latests returns from the app.
The kitchen sink. The price of a zap includes print and post, but it goes way beyond that. Data filtering, PAF check and data cleanse is included. Portal access to upload and your creatives and add any dynamic codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.
Currently, the UK is our main standard mailing location. However, we also have the ability to send ZAP~POST campaigns in the US, Germany, the Netherlands, France and Italy via our in-country specially selected print & mailing partners. Specifications, pricing and turnaround vary on a country-by-country basis so if you do have an interest in mailing your customers in these locations, let's chat
Is your paper recycled?
The paper we use for our Zaps is ethically sourced and FSC accredited.
Can it be recycled?
Yes, of course.
What's FSC?
FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo.
Are you part of any other environmental initiatives?
We have partnered with veritree
What's Veritree?
veritree is a restoration platform for companies and planting partners looking to make, measure and communicate nature-positive impact.
With a goal to plant over 1 billion verified trees by 2030, veritree leverages the power of technology to drive greater transparency and enhances credibility of nature-based solutions.
What do Love Paper do?
Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
The paper we use for our Zaps is ethically sourced and FSC accredited.
Yes, of course.
FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo.
We have partnered with veritree
veritree is a restoration platform for companies and planting partners looking to make, measure and communicate nature-positive impact.
With a goal to plant over 1 billion verified trees by 2030, veritree leverages the power of technology to drive greater transparency and enhances credibility of nature-based solutions.
Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
Will it work with my website?
It should. Ask to see our list of current integrations.
Where does the paper come from for ZAP~POST?
The paper we use for our Zaps is ethically sourced and FSC accredited. FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo.
What is the quality of the printing presses used?
We use the highest quality production grade printing presses for our Zaps. Not to get too geeky about it, this print tech has unmatched colour and ink capabilities, can print on the broadest gamut of substrates in the digital print industry and deliver the highest speeds for high print quality. Most importantly this ensures your Zaps are in the hands of your customers quickly and to a high standard- reflecting your brand in the best possible way.
Any upgrades or new releases coming?
Check the Academy article about ZAP~POST's Public Roadmap
Or jump straight to roadmap.zappost.com
Other useful links:
The Documentation Hub provides in-depth how-to's and best practices.
It should. Ask to see our list of current integrations.
The paper we use for our Zaps is ethically sourced and FSC accredited. FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo.
We use the highest quality production grade printing presses for our Zaps. Not to get too geeky about it, this print tech has unmatched colour and ink capabilities, can print on the broadest gamut of substrates in the digital print industry and deliver the highest speeds for high print quality. Most importantly this ensures your Zaps are in the hands of your customers quickly and to a high standard- reflecting your brand in the best possible way.
Check the Academy article about ZAP~POST's Public Roadmap
Or jump straight to roadmap.zappost.com
Other useful links:
The Documentation Hub provides in-depth how-to's and best practices.
How much does Direct Mail cost?
With annual and monthly plans to choose from, the cost of a Zap depends on how many you want to send. More Zaps = bigger discounts. Our pricing can be found here
How long will it take to get set up Direct Mail services?
Quicker than you can say ‘Zap me baby one more time’... But in all seriousness you can be up and Zapping in minutes. Select your campaign, customise your design and with your integration(s) connected - we’ll take care of the rest.
What's a ZAP credit?
A credit given should a zap not be sent following the “data cleanse process” of all recipient records provided.
For example, you submit 1,000 recipient records into the app. They will automatically be processed through the automated data cleanse process. in the process, 200 records were rejected for various reasons: Bad address, deceased, or gone away.
Of the 1,000 recipients, only 800 will be sent.
You'll be provided with the 200 rejected records, so you can update your files accordingly.
In this example, the Data Quality score is 80% and therefore the ratio of rejected records to Zap credits provided is 2:1. Or, for every 2 records rejected, you get one zap credit.
Before the data cleanse process, recipient data is subject to validation at the point of submission to the app, either via CSV, or via the API. Any records that are not permitted into the app, are not subject to the data cleanse process and are not charged for, and therefore are not eligible for Zap Credits.
Why can't I get a refund instead of a Zap credit?
Data cleansing is usually subsidised by ZAP~POST. Most companies charge a separate fee for data-cleansing services. As ZAP~POST doesn't charge for it, we can't refund it, but we issue credits instead.
How long do the ZAP credits last
Zap Credits roll over to your next billing period. Use them or lose them.
If a plan is upgraded what happens to any Zap Credits?
Zap Credits are associated to an Account not a plan. You'll take your Zap Credits with you when you upgrade.
What's included in the Zap tier pricing?
ZAP~POST has totally transparent and simple pricing. The price you see is the price you pay. No hidden extras.
Your membership entitles you to the best pricing possible, and it also includes: Data filtering, PAF check and data cleanse. Portal access to upload and your creatives and add any dynamic text, codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.
Why are some tiers cheaper than others?
Economies of scale. ZAP~POST achieves better print and post rates when we send more and we pass those rates lower rates on to members.
I can send booklets for the same as your postcards & letters?
Zapology: Less is more. Be relevant, personal, and timely. Your goal is to drive users back to your website where products and services will always be up to date. Remember the NEXT Directory?
How soon can I cancel?
With a rolling monthly membership contract, you can stop your account anytime. You will be able to keep Zapping until your next billing date, and after that you’ll need to restart your plan to send more Zaps.
How is the pricing so low?
Zapology: With a membership plan, you are entitled to access bulk mailing rates, normally only available to large organisations. ZAP~POST makes this possible through automated mail consolidation.
With annual and monthly plans to choose from, the cost of a Zap depends on how many you want to send. More Zaps = bigger discounts. Our pricing can be found here
Quicker than you can say ‘Zap me baby one more time’... But in all seriousness you can be up and Zapping in minutes. Select your campaign, customise your design and with your integration(s) connected - we’ll take care of the rest.
A credit given should a zap not be sent following the “data cleanse process” of all recipient records provided.
For example, you submit 1,000 recipient records into the app. They will automatically be processed through the automated data cleanse process. in the process, 200 records were rejected for various reasons: Bad address, deceased, or gone away.
Of the 1,000 recipients, only 800 will be sent.
You'll be provided with the 200 rejected records, so you can update your files accordingly.
In this example, the Data Quality score is 80% and therefore the ratio of rejected records to Zap credits provided is 2:1. Or, for every 2 records rejected, you get one zap credit.
Before the data cleanse process, recipient data is subject to validation at the point of submission to the app, either via CSV, or via the API. Any records that are not permitted into the app, are not subject to the data cleanse process and are not charged for, and therefore are not eligible for Zap Credits.
Data cleansing is usually subsidised by ZAP~POST. Most companies charge a separate fee for data-cleansing services. As ZAP~POST doesn't charge for it, we can't refund it, but we issue credits instead.
Zap Credits roll over to your next billing period. Use them or lose them.
Zap Credits are associated to an Account not a plan. You'll take your Zap Credits with you when you upgrade.
ZAP~POST has totally transparent and simple pricing. The price you see is the price you pay. No hidden extras.
Your membership entitles you to the best pricing possible, and it also includes: Data filtering, PAF check and data cleanse. Portal access to upload and your creatives and add any dynamic text, codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.
Economies of scale. ZAP~POST achieves better print and post rates when we send more and we pass those rates lower rates on to members.
Zapology: Less is more. Be relevant, personal, and timely. Your goal is to drive users back to your website where products and services will always be up to date. Remember the NEXT Directory?
With a rolling monthly membership contract, you can stop your account anytime. You will be able to keep Zapping until your next billing date, and after that you’ll need to restart your plan to send more Zaps.
Zapology: With a membership plan, you are entitled to access bulk mailing rates, normally only available to large organisations. ZAP~POST makes this possible through automated mail consolidation.
Colour profiles
You should upload artwork output to CMYK, not RGB as this is a print campaign. Remember, your computer screen is RGB, so the colours will look different when you upload to the content portal but don't worry - the printed output will match your CMYK images.
Preferred file type
The Design app accepts .JPG and .PNG. Our advice is to use .JPG for images and .PNG where the image is mainly text. The image weight maximum is 5mb.
Max file size you can except?
Each image must be not more than 5mb. You can upload multiple images per side or panel.
Can I use my own Fonts?
Yes, upload any fonts you have permission or licence to use as long as they are .ttf and .otf formats.
See this video to learn how to upload fonts.
What do you mean by 'print ready artwork'?
ZAP~POST takes care of everything to do with printing - the only thing you need to make sure of is that the images are full bleed - in other words, they cover the white image canvas entirely, if that is your design intention. Always take your images beyond the dotted line in the Design app, to the edge of the Design area, if you do not want white edges.
Can you offer Design assistance?
Yes, we have in-house design services at ZAP~POST - use the chat window, or drop an email to hello@zappost.com to find out more. You can buy Design time in 2, 5 or 10 hour chunks.
A 3rd party agency does my artwork - can they send it to you directly?
You can add your agency as a user so they can upload directly to the Design Portal. That way you and your agency can work collaboratively to create the results you want, first time.
Can you give me some inspiration and examples?
ZAP~POST has seen all kinds of campaigns and the craziest artwork deliver some really stellar results. The Zap team can definitely guide you but you know your brand better than we ever will. See some past campaigns and their Return on Investment in impact stories. If you'd like a pack of samples, let us know and will zap them over to you.
What do other brands do with QR codes?
QR codes are your fabulously flexible friend :) . Top tip is 'go deep, or go home'. A QR can be dynamically created to create a personalised experience for each recipient. QR code best uses in a Zap include linking straight to a customer's basket, wish list, email subscribe page and a personalised page of product recommendations.
Can I add my branding to the design of my Zaps?
Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.
I don’t know what to put on my Zap?
The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. Check this article on Effective Content in the Academy. To get inspired, have a look at what our other clients have been doing with their Zaps.
What do other brands do with discount codes?
If you want to keep things simple, Zap advice is to generate a one time, single use code with an expiry date no more than 30 days from the intended send date. Discounts can be either Percentage off, or an absolute value, on a minimum spend. Both work. If you're unsure which works best, the easy answer is to test both, and see which one is the winner - split testing is easy - start a chat session to down below to find out how.
Can I make QR Codes personal to each customer or do they have to be generic?
If ZAP~POST had a middle name, it would be 'Personalisation'. Our strong advice is every recipient of every campaign should receive a personalised Zap. Honestly, if its just generic one-size-fits-all content, you can get it done cheaper elsewhere, but don't expect the same level of results.
Can you help me create the QR codes?
Unique QR Code generation is part and parcel, out-of-the-box functionality. Select the QR code, add variables, and add tracking too, so you have a dynamically created, personalised and trackable QR code for every Recipient. If you need help setting it up, hit the chat button below, or drop an email to support@zappost.com
Will I receive a proof to approve?
You can download a proof of every campaign at any point. Once downloaded, you can print it locally on any device. If you want a printer's proof from ZAP~POST, you can request one, but of course it will delay your campaign going live. We recommend adding yourself and one or two colleagues as 'seeds' in your recipient data so you get the actual printed version through your own letterbox.
I don't want to send a postcard - is that all you do?
No, we offer four templates; The original Zap IMPACT postcard, a Zap SQUARE postcard, a Zap Fold which is an A4 letter, folded and sealed plus a Zap Secure, for total content privacy. See all Direct Mail Templates.
Do you track QR codes scans or do we?
Tracking campaign efficacy is down to you. How you attribute clicks, impressions and transactions, and what you class as a conversion is your call. ZAP~POST gives you the tools to implement tracking in Google Analytics or any other analytics platform.
How can we track them?
If you are new to tracking, we suggest you start by checking out Campaign Builder. Enter the basic information requested, copy the resulting tracking code from there, and paste it into your QR code string in the Content Portal. Ask us if you need some help with it - that's what we're here for.
Any new features coming?
Check the Academy article about ZAP~POST's Public Roadmap
Or jump straight to roadmap.zappost.com
Other useful links:
The Documentation Hub provides in-depth how-to's and best practices.
You should upload artwork output to CMYK, not RGB as this is a print campaign. Remember, your computer screen is RGB, so the colours will look different when you upload to the content portal but don't worry - the printed output will match your CMYK images.
The Design app accepts .JPG and .PNG. Our advice is to use .JPG for images and .PNG where the image is mainly text. The image weight maximum is 5mb.
Each image must be not more than 5mb. You can upload multiple images per side or panel.
Yes, upload any fonts you have permission or licence to use as long as they are .ttf and .otf formats.
See this video to learn how to upload fonts.
ZAP~POST takes care of everything to do with printing - the only thing you need to make sure of is that the images are full bleed - in other words, they cover the white image canvas entirely, if that is your design intention. Always take your images beyond the dotted line in the Design app, to the edge of the Design area, if you do not want white edges.
Yes, we have in-house design services at ZAP~POST - use the chat window, or drop an email to hello@zappost.com to find out more. You can buy Design time in 2, 5 or 10 hour chunks.
You can add your agency as a user so they can upload directly to the Design Portal. That way you and your agency can work collaboratively to create the results you want, first time.
ZAP~POST has seen all kinds of campaigns and the craziest artwork deliver some really stellar results. The Zap team can definitely guide you but you know your brand better than we ever will. See some past campaigns and their Return on Investment in impact stories. If you'd like a pack of samples, let us know and will zap them over to you.
QR codes are your fabulously flexible friend :) . Top tip is 'go deep, or go home'. A QR can be dynamically created to create a personalised experience for each recipient. QR code best uses in a Zap include linking straight to a customer's basket, wish list, email subscribe page and a personalised page of product recommendations.
Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.
The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. Check this article on Effective Content in the Academy. To get inspired, have a look at what our other clients have been doing with their Zaps.
If you want to keep things simple, Zap advice is to generate a one time, single use code with an expiry date no more than 30 days from the intended send date. Discounts can be either Percentage off, or an absolute value, on a minimum spend. Both work. If you're unsure which works best, the easy answer is to test both, and see which one is the winner - split testing is easy - start a chat session to down below to find out how.
If ZAP~POST had a middle name, it would be 'Personalisation'. Our strong advice is every recipient of every campaign should receive a personalised Zap. Honestly, if its just generic one-size-fits-all content, you can get it done cheaper elsewhere, but don't expect the same level of results.
Unique QR Code generation is part and parcel, out-of-the-box functionality. Select the QR code, add variables, and add tracking too, so you have a dynamically created, personalised and trackable QR code for every Recipient. If you need help setting it up, hit the chat button below, or drop an email to support@zappost.com
You can download a proof of every campaign at any point. Once downloaded, you can print it locally on any device. If you want a printer's proof from ZAP~POST, you can request one, but of course it will delay your campaign going live. We recommend adding yourself and one or two colleagues as 'seeds' in your recipient data so you get the actual printed version through your own letterbox.
No, we offer four templates; The original Zap IMPACT postcard, a Zap SQUARE postcard, a Zap Fold which is an A4 letter, folded and sealed plus a Zap Secure, for total content privacy. See all Direct Mail Templates.
Tracking campaign efficacy is down to you. How you attribute clicks, impressions and transactions, and what you class as a conversion is your call. ZAP~POST gives you the tools to implement tracking in Google Analytics or any other analytics platform.
If you are new to tracking, we suggest you start by checking out Campaign Builder. Enter the basic information requested, copy the resulting tracking code from there, and paste it into your QR code string in the Content Portal. Ask us if you need some help with it - that's what we're here for.
Check the Academy article about ZAP~POST's Public Roadmap
Or jump straight to roadmap.zappost.com
Other useful links:
The Documentation Hub provides in-depth how-to's and best practices.
What if our data is really old and out of date?
There's one way to find out. Submit a csv (you can download the template from the 'Campaign' page). We'll do three checks on it and give you the results. If its over 60% undeliverable, ZAP~POST will respectfully suggest your data is not worth spending any money on. If its anything better than that, the campaign will proceed and you'll just get Zap credits for those that are undeliverable. (See Zap Credits).
How far back should we go for Lapsed customers?
The more recent the better. As the data gets older, you'll find more of your database has moved on, in one way or another. We wouldn't want to put a number on it, because it depends on too many factors as to how far back you should go. The answer is to test it. Split your segments up into lapsed age bands and do one campaign at a time. Test, test and test again, just like you will do with your email campaigns.
How long is too long?
The answer depends on your Customer demographic. If your target Customers are Gen Z, we'd suggest 2 years would be your max. If Silver Surfers are more your bag, a lapsed customer campaign up to 5 years has been done before. The good news is ZAP~POST allows you to test these segments in small doses, so you'll know the answer without exposing yourselves to too much risk.
How do you clean my Data?
ZAP~POST has partnered with the best in the business to provide you with the cleanest data sets possible. There are actually three levels of process to deliver a fully cleansed data set: 1) Filtering and validation, 2) PAF (Post Code Address File) checks, to remove any unrecognisable and undeliverable addresses and 3) Deceased and gone away checks, comparing against multiple databases.
Do I get the clean data back?
Yes. And no. ZAP~POST will enable you to download the records that failed simple validation. Same goes for addresses that were rejected in the PAF process - you can download those records too. Recipients who have moved or gone away, they cannot be shared, unless you have opted for advanced data cleansing (the difference between "Surpress" and "Flag").
Other mailing houses charge me to clean my data - how come you don't?
Zapology. ZAP~POST ethos is to make Programmatic Direct Mail really simple. Everything is built into your Zap pricing, including Data cleaning. Zap data cleaning happens as standard for every recipient, and there's a Zap credit system for those that are rejected and removed. Search Zap Credits for more information.
Do I have to send it in a CSV?
CSV data is the most reliable method of sending data in a file format. Ultimately, your Zap campaigns are powered by your Ecommerce or CRM / CDP tools and they should be connected to ZAP~POST via API. The easiest way to connect to ZAP~POST is via stackconnect.io, or there are other tools available on Zapier.com and Patchworks.io.
How do you protect my data?
ZAP~POST is ISO 27001 accredited. Your recipient data is transferred and 'at rest' fully encrypted. By default, all recipient data is anonymised in 30 days.
How long do you keep our customer data for?
Default data retention period is 30 days post send, after which time all recipient data is anonymised. You can change the default in account settings any time.
What if I don't want my data cleansed?
If your data is 'clean', that's great. It won't hurt to run it through the Zap machine, and it will not cost you a bean, or a Zap. By default though, every recipient record gets put through the mill to ensure highest possible deliverability which means you get the highest possible conversion.
There's one way to find out. Submit a csv (you can download the template from the 'Campaign' page). We'll do three checks on it and give you the results. If its over 60% undeliverable, ZAP~POST will respectfully suggest your data is not worth spending any money on. If its anything better than that, the campaign will proceed and you'll just get Zap credits for those that are undeliverable. (See Zap Credits).
The more recent the better. As the data gets older, you'll find more of your database has moved on, in one way or another. We wouldn't want to put a number on it, because it depends on too many factors as to how far back you should go. The answer is to test it. Split your segments up into lapsed age bands and do one campaign at a time. Test, test and test again, just like you will do with your email campaigns.
The answer depends on your Customer demographic. If your target Customers are Gen Z, we'd suggest 2 years would be your max. If Silver Surfers are more your bag, a lapsed customer campaign up to 5 years has been done before. The good news is ZAP~POST allows you to test these segments in small doses, so you'll know the answer without exposing yourselves to too much risk.
ZAP~POST has partnered with the best in the business to provide you with the cleanest data sets possible. There are actually three levels of process to deliver a fully cleansed data set: 1) Filtering and validation, 2) PAF (Post Code Address File) checks, to remove any unrecognisable and undeliverable addresses and 3) Deceased and gone away checks, comparing against multiple databases.
Yes. And no. ZAP~POST will enable you to download the records that failed simple validation. Same goes for addresses that were rejected in the PAF process - you can download those records too. Recipients who have moved or gone away, they cannot be shared, unless you have opted for advanced data cleansing (the difference between "Surpress" and "Flag").
Zapology. ZAP~POST ethos is to make Programmatic Direct Mail really simple. Everything is built into your Zap pricing, including Data cleaning. Zap data cleaning happens as standard for every recipient, and there's a Zap credit system for those that are rejected and removed. Search Zap Credits for more information.
CSV data is the most reliable method of sending data in a file format. Ultimately, your Zap campaigns are powered by your Ecommerce or CRM / CDP tools and they should be connected to ZAP~POST via API. The easiest way to connect to ZAP~POST is via stackconnect.io, or there are other tools available on Zapier.com and Patchworks.io.
ZAP~POST is ISO 27001 accredited. Your recipient data is transferred and 'at rest' fully encrypted. By default, all recipient data is anonymised in 30 days.
Default data retention period is 30 days post send, after which time all recipient data is anonymised. You can change the default in account settings any time.
If your data is 'clean', that's great. It won't hurt to run it through the Zap machine, and it will not cost you a bean, or a Zap. By default though, every recipient record gets put through the mill to ensure highest possible deliverability which means you get the highest possible conversion.
What is the maximum image size accepted for design?
You can use images up to 5mb in size. There are no limits to the number of images to upload.
Can I add my branding to the cards?
Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.
I don’t know what to put on my Zap?
The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. To get inspired, have a look at what our other clients have been doing with their Zaps.
What do other brands do with discount codes?
If you want to keep things simple, Zap advice is to generate a one time, single use code with an expiry date no more than 30 days from the intended send date. Discounts can be either Percentage off, or an absolute value, on a minimum spend. Both work. If you're unsure which works best, the easy answer is to test both, and see which one is the winner - split testing is easy - start a chat session to down below to find out how.
Can you help me create the QR codes?
Unique QR Code generation is part and parcel, out-of-the-box functionality. Select the QR code, add variables, and add tracking too, so you have a dynamically created, personalised and trackable QR code for every Recipient. If you need help setting it up, hit the chat button below, or drop an email to support@zappost.com
Can I make QR Codes personal to each customer or do they have to be generic?
If ZAP~POST had a middle name, it would be 'Personalisation'. Our strong advice is every recipient of every campaign should receive a personalised Zap. Honestly, if its just generic one-size-fits-all content, you can get it done cheaper elsewhere, but don't expect the same level of results.
Will I receive a proof to approve?
You can download a proof of every campaign at any point. Once downloaded, you can print it locally on any device but you won't get a printer's proof from ZAP~POST. We recommend adding yourself and one or two colleagues as 'seeds' in your recipient data so you get the actual printed version through your own letterbox.
I don't want to send a postcard - is that all you do?
No, we offer four templates; The original Zap IMPACT postcard, a Zap SQUARE postcard, a Zap Fold which is an A4 letter, folded and sealed plus a Zap Secure, for total content privacy. See all Direct Mail Templates.
Do you track QR codes scans or do we?
Tracking campaign efficacy is down to you. How you attribute clicks, impressions and transactions, and what you class as a conversion is your call. ZAP~POST gives you the tools to implement tracking in Google Analytics or any other analytics platform.
How can we track them?
If you are new to tracking, we suggest you start by checking out Campaign Builder. Enter the basic information requested, copy the resulting tracking code from there, and paste it into your QR code string in the Content Portal. Ask us if you need some help with it - that's what we're here for.
You can use images up to 5mb in size. There are no limits to the number of images to upload.
Logos, images, text, custom fields and trackable codes; all this and more can be part of your designs. It’s also easy to create your Zaps for each campaign with our intuitive drag & drop editor.
The most effective Zaps have a clear call to action (CTA) and use good branded imagery and messaging. To get inspired, have a look at what our other clients have been doing with their Zaps.
If you want to keep things simple, Zap advice is to generate a one time, single use code with an expiry date no more than 30 days from the intended send date. Discounts can be either Percentage off, or an absolute value, on a minimum spend. Both work. If you're unsure which works best, the easy answer is to test both, and see which one is the winner - split testing is easy - start a chat session to down below to find out how.
Unique QR Code generation is part and parcel, out-of-the-box functionality. Select the QR code, add variables, and add tracking too, so you have a dynamically created, personalised and trackable QR code for every Recipient. If you need help setting it up, hit the chat button below, or drop an email to support@zappost.com
If ZAP~POST had a middle name, it would be 'Personalisation'. Our strong advice is every recipient of every campaign should receive a personalised Zap. Honestly, if its just generic one-size-fits-all content, you can get it done cheaper elsewhere, but don't expect the same level of results.
You can download a proof of every campaign at any point. Once downloaded, you can print it locally on any device but you won't get a printer's proof from ZAP~POST. We recommend adding yourself and one or two colleagues as 'seeds' in your recipient data so you get the actual printed version through your own letterbox.
No, we offer four templates; The original Zap IMPACT postcard, a Zap SQUARE postcard, a Zap Fold which is an A4 letter, folded and sealed plus a Zap Secure, for total content privacy. See all Direct Mail Templates.
Tracking campaign efficacy is down to you. How you attribute clicks, impressions and transactions, and what you class as a conversion is your call. ZAP~POST gives you the tools to implement tracking in Google Analytics or any other analytics platform.
If you are new to tracking, we suggest you start by checking out Campaign Builder. Enter the basic information requested, copy the resulting tracking code from there, and paste it into your QR code string in the Content Portal. Ask us if you need some help with it - that's what we're here for.
What's PAF?
The Postcode Address File (PAF) is a database that contains all known "delivery points" and postcodes in the United Kingdom. The PAF is a collection of over 29 million Royal Mail postal addresses and 1.8 million postcodes. If you want to get into the weeds, check wikipedia
Do you use Royal Mail or other carriers?
In the UK, ultimately 'Postie' always delivers, regardless of which carrier is used. ZAP~POST will use any carrier based on factors at that time, including price, performance and network availability.
What if we don't want to send on your schedules?
We'll get to daily sends soon enough, but if you want to do a solo send, yes, just let us know the date you want a campaign to land and we'll advise the best send date.
I want to time the landing of my campaign with a new product launch - what's the timeframe to do this?
Let us know the date you want a campaign to land, and we'll advise the deadlines.
Can I send first class or only second?
Zap pricing is based on second class mail. If you want to go first class, great, but we'll need to give you some first class pricing :) First class pricing is not available on the website so please get in touch.
What's a good volume for a trial?
There's your time and effort to consider here, not just the ZAP~POST cost. Zap advice is go for a minimum of 1,000 recipients for a trial, and try two different messages or offers, so you have enough data to make an informed decision about your automated direct mail future.
Why are your IMPACT postcards so big?
Sometimes, 'less is more'. Not when it comes to Zaps.
ZAP~POST has four different templates. The original Zap is called IMPACT for a reason. IMPACT Zaps are huge, premium postcards. If there's a crowd on the doormat, or on the kitchen table, a Zap stands out from the crowd. And they are invariably beautiful to hold :)
See the full range of templates
What about returns?
Because your data has been cleaned before posting, you can expect a tiny percentage of returns. Zaps come back to Zap HQ to be processed and you can always download the latests returns from the app.
What's included in the Zap tier pricing?
The kitchen sink. The price of a zap includes print and post, but it goes way beyond that. Data filtering, PAF check and data cleanse is included. Portal access to upload and your creatives and add any dynamic codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.
Which Regions/Countries is ZAP~POST available in?
Currently, the UK is our main standard mailing location. However, we also have the ability to send ZAP~POST campaigns in the US, Germany, the Netherlands, France and Italy via our in-country specially selected print & mailing partners. Specifications, pricing and turnaround vary on a country-by-country basis so if you do have an interest in mailing your customers in these locations, let's chat
The Postcode Address File (PAF) is a database that contains all known "delivery points" and postcodes in the United Kingdom. The PAF is a collection of over 29 million Royal Mail postal addresses and 1.8 million postcodes. If you want to get into the weeds, check wikipedia
In the UK, ultimately 'Postie' always delivers, regardless of which carrier is used. ZAP~POST will use any carrier based on factors at that time, including price, performance and network availability.
We'll get to daily sends soon enough, but if you want to do a solo send, yes, just let us know the date you want a campaign to land and we'll advise the best send date.
Let us know the date you want a campaign to land, and we'll advise the deadlines.
Zap pricing is based on second class mail. If you want to go first class, great, but we'll need to give you some first class pricing :) First class pricing is not available on the website so please get in touch.
There's your time and effort to consider here, not just the ZAP~POST cost. Zap advice is go for a minimum of 1,000 recipients for a trial, and try two different messages or offers, so you have enough data to make an informed decision about your automated direct mail future.
Sometimes, 'less is more'. Not when it comes to Zaps.
ZAP~POST has four different templates. The original Zap is called IMPACT for a reason. IMPACT Zaps are huge, premium postcards. If there's a crowd on the doormat, or on the kitchen table, a Zap stands out from the crowd. And they are invariably beautiful to hold :)
See the full range of templates
Because your data has been cleaned before posting, you can expect a tiny percentage of returns. Zaps come back to Zap HQ to be processed and you can always download the latests returns from the app.
The kitchen sink. The price of a zap includes print and post, but it goes way beyond that. Data filtering, PAF check and data cleanse is included. Portal access to upload and your creatives and add any dynamic codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.
Currently, the UK is our main standard mailing location. However, we also have the ability to send ZAP~POST campaigns in the US, Germany, the Netherlands, France and Italy via our in-country specially selected print & mailing partners. Specifications, pricing and turnaround vary on a country-by-country basis so if you do have an interest in mailing your customers in these locations, let's chat
Is your paper recycled?
The paper we use for our Zaps is ethically sourced and FSC accredited.
Can it be recycled?
Yes, of course.
What's FSC?
FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo.
What's Veritree?
veritree is a restoration platform for companies and planting partners looking to make, measure and communicate nature-positive impact.
With a goal to plant over 1 billion verified trees by 2030, veritree leverages the power of technology to drive greater transparency and enhances credibility of nature-based solutions.
What do Love Paper do?
Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
The paper we use for our Zaps is ethically sourced and FSC accredited.
Yes, of course.
FSC stands for 'Forest Stewardship Council'. The FSC certifies forests all over the world to ensure they meet the highest environmental and social standards. Products made with wood and paper from FSC forests are marked with the 'tick tree' logo.
We have partnered with veritree
veritree is a restoration platform for companies and planting partners looking to make, measure and communicate nature-positive impact.
With a goal to plant over 1 billion verified trees by 2030, veritree leverages the power of technology to drive greater transparency and enhances credibility of nature-based solutions.
Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
Please ask away