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⚡ Reasons to Zap: 1) Over 10% conversion rate 2) >1,000% ROAS 3) >20% increase in response when compared to email. See Impact Stories

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Here’s exactly how it works:
Direct Mailing services

Select a campaign based on a real-time event or action. Use Zaps to alert customers to price drops and new products, engage them to complete a purchase, or reward new and loyal customers with tempting offers.

Preview what your workflow will look like…

Select a plan, choose a Zap template and select a campaign.  Or start from scratch if you're feeling brave.

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Create your designs, add personalisation and see your campaign take shape!

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Happy? Sign off the proofs. Hit ‘publish’ and let’s get this show on the road...

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Easily integrate with your existing CRM or CDP system, and measure the impact of each ZAP. Success!

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A ZAP is sent to each recipient when they meet your campaign criteria. We print and post!

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Submit your data. This powers any personal text or dynamic imagery and is your golden list of recipients.

Goodbye bulk send-to-all campaigns

Hello relevant, personal, and timely drops,
landing your brand in their hands at the perfect time

It all starts with campaigns

 

Select a sector below to see how our members love to use ZAP~POST…

Automotive Reminder Icon ENGAGE

Custom Preferences

Send personalised zaps to engage your customers based on past purchases, lease and service plan expiries and enquiries that were left in limbo, encouraging them to get in touch.
Automotive New Product Icon ALERT

New Customer

Welcome valued new customers and alert them to your full range of vehicle models (new and used) and purchasing deals. Extend the new relationship with value added insurance products & supplementary services.
Automotive Reminder Icon ALERT

Events sales & aftersales

Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue generating personalised ads
Automotive Breakdown Icon ENGAGE

Cross Sell & Up Sell

Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
Charities Existing Doner Zap Icon REWARD

Legacy Donor

Recognise & celebrate the anniversary of existing subscription based donors. Encourage subscription increase or peer-to-peer sharing.
Charities New Doner Zap Icon ENGAGE

New Donor

Let new donors feel valued and appreciated. Knowledge-share to encourage greater affinity to the cause or project.
Charities VIP Doner Zap Icon ENGAGE

High Giver (VIP) Donor

High value givers need special attention. Equate gift value to cause impact (programmatically of course) and let them know how important they are.
Charities Lapsed Doner Zap Icon ENGAGE

Lapsed Donor

Re-engage past donors. Remind them of their last gift and encourage a repeat gift of equal value. ZAPs containing QR codes with embedded gift values encourage immediate response.
Insurance Reminder Icon ALERT

Renewal Campaigns

Alert customers to pending renewals and engage them with personalised value-add insurance options. Reward your customers based on longevity and history to deliver higher retention rates.
Insurance New Customer Icon ALERT

New Customer

Welcome valued new customers and alert them to your full range of products & services. Extend the new relationship with value added insurance products & peripheral services.
Insurance Reminder Icon ENGAGE

QR code Quotes

Let your CRM connect with ZAP~POST to inform your customers, using personalised QR codes to drive them back online. Embed car registrations, Customer IDs or Postcode data to instantly engage every customer.
Insurance Cross Sell ENGAGE

Cross Sell & Up Sell

Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
Abandoned Basket Icon ENGAGE

Abandoned

Send a personalised reminder or a tempting offer when a customer adds a product to their basket but leaves your website before completing the purchase.
New Product Icon ALERT

New Product

Let customers know the moment a new product lands in your store that they might like. You can even add a QR code to take them straight to the product listing.
Wishlist Icon ENGAGE

Wishlist

Get in touch when someone adds a product to their wishlist. Send a Zap to follow up with more information and let them know they’re making a great choice.
Local Event Icon ALERT

Local Event

Send a personal invite to customers when something’s happening in their neighbourhood. A well-timed Zap can help make sure your next event is booked out.
VIP Icon REWARD

VIP Customer

Surprise your best customers with a note of appreciation. Send them a personal message on the run-up to special occasions, include a perk just for them, or say a quick hello.
Price Drop Icon ALERT

Price Drop

Everyone loves a bargain. Let customers know about discounted products they are ready to be snapped up and end of season sales they won’t want to miss.
New Customer Icon REWARD

New Customer

Make a great first impression with a personalised Zap when someone signs up or makes their first purchase. Turn a one-time customer into a loyal brand advocate.
Lapsed Customer Icon ENGAGE

Lapsed Customer

Keep in touch and remind lapsed customers that you’re still around. A single Zap is sometimes all it takes to welcome them back as a regular again.
Wellbeing Reminder Icon REMINDERS

Custom Preferences

Send a personalised alert when a customer’s membership is up for renewal or when an appointment or product replenishment is needed.
Wellbeing Healthcheck Icon ENGAGE

New Customers

Welcome valued new customers, members and patients and engage them with your full range of products & services. Enhance their ability to feel good & function effectively.
Wellbeing Subscription Icon ALERT

Proactive Health

Send a Zap when it's time for your customer to look after number 1. Alert for all things nourish, nurture, move & rest.
Wellbeing Lapsed Member Icon REWARD

Lapsed Customer

Reward a lapsing customer to re-engage. Timing is everything, and a healthy offer will go a long way to bringing them back too.
Icon for the Property & Home Sector | ZAP~POST ENGAGE

New Buyer Alert

Turn home-hunter demand into property transactions. Target specific areas or streets with Direct Mail and quickly match the demand with new supply.
Property Utilities Icon ALERT

Utilities

Alert potential new customers to upcoming launches in their area and engage them with tailored plans and options suited to their needs. Keep them informed with personalised updates to increase retention.
Property Required Icon ENGAGE

Home Mover Opportunities

Let your user and customer data connect with ZAP~POST to engage owners and renters with utility, insurance and finance offers.
Icon for the crossell campaign for the Property & Home Sector | ZAP~POST ENGAGE

Cross Sell & Up Sell

Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
Travel Events Safari Icon ENGAGE

Custom Preferences

Send a personalised zaps to engage your customers based on past bookings and enquiries, from specialist sport to cruise vacations and holiday rentals.
Icon for lapsed customer campaign - Travel and Events sector | ZAP~POST ALERT

Lapsed Customer

Entice previous customers back and remind them of what they enjoyed last time. Inform of any new, exciting updates and extra special reasons to book with you again.
Travel Events Music Icon ALERT

Events sales & aftersales

Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue generating personalised ads
Icon for cross sell campaign - Travel and Events sector | ZAP~POST ENGAGE

Cross Sell & Up Sell

Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
Icon for the reminders campaign for the Utilities Sector | ZAP~POST ALERT

Reminders

Send a personalised alert when a customer’s contract is due to expire or about a pending tariff change.
Logo for the Utilities sector | ZAP~POST ENGAGE

New Customer

Welcome valued new customers and engage them with your full range of products & services. Extend the new relationship with value added products & services
Icon for the subscription campaign for the Utilities Sector | ZAP~POST ALERT

Subscriptions

Engage your customers in your subscription programme and Alert for renewals and when customers have let their subscription lapse.
Icon for Cross-sell campaign - Utilities sector | ZAP~POST ENGAGE

Cross Sell & Up Sell

Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
Veterinary Reminder Icon ALERT

Reminders

Send a personalised alert when a customer’s pet requires vaccination or a check-up, and when an appointment or product replenishment is needed.
Veterinary Welcome Cats Icon ENGAGE

New Customer

Welcome valued new customers and engage them with your full range of products & services. Develop your new relationship with pet specific content, including breed(s) and name(s).
Veterinary Membership Types Icon ENGAGE

Membership Programme

Engage your customers in your member programme and Alert for renewals and when customers have let their pet care lapse.
Veterinary New Products Icon ENGAGE

Cross Sell

Timing and relevance is key to both your campaign success and appreciative customers. New products and services campaigns for age, breed and gender-specific, work best.
Insurance Reminder Icon ENGAGE

Custom Preferences Campaigns

Send personalised zaps to engage your customers based on past actions and enquiries.
New Customer Icon ALERT

New Customer

Welcome valued new customers and alert them to your full range of products & services. Extend the new relationship with relevant news & value added offers.
Travel Events Music Icon ALERT

Events Sales & Aftersales

Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue-generating personalised ads
Insurance Cross Sell ENGAGE

Cross Sell & Up Sell

Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.

Customise your design

Choose from a selection of modern templates, then customise the design to suit your brand by adding images and variables. ZAP~POST uses customer data to personalise everything from the recipient’s name and the content of the message to unique discounts and QR codes. You can even A/B test two designs to see which one performs best.

We’ll do the Zapping

Set your budget and we’ll do the rest. Whenever your customer triggers a Zap, we’ll print on premium card or paper and post it to their door within 2-3 days. Because we print-on-demand, you can keep the messaging fresh and change the content as often as you like, plus you’ll never be sitting on mountains of print that’s out of date.

Connect to your customer data

 

ZAP~POST connects to your existing platform to share customer data in real-time. Switch on automated and personalised direct marketing in a few clicks, creating a 360-degree customer experience that begins online and ends with a postcard in their hands.

Ometria White 127
Bloomreach White 127 (1)
Shopify
Zapier
Klav100
Emarsys

Track and optimise your Zaps

Connect the custom promotion code and/or QR code shown on the Zap to your Business Intelligence or Analytics account  You can then track the response rate and conversions of each campaign allowing you to optimise your marketing spend.

Simple and flexible pricing

See our monthly pricing plans and calculate your estimated return on investment. Get started today with a zero-commitment trial.

Unlock the latest insights

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