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Custom Preferences campaigns

Send personalised zaps to engage your customers based on past actions and enquiries.

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New customer

Welcome valued new customers and alert them to your full range of products & services.  Extend the new relationship with relevant news & value added offers.

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Events sales & aftersales

Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue generating personalised ads 

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Cross Sell & Up Sell

Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.

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GET PERSONALISING WITH VARIABLE TEXT IN ZAP~POST

STEP 2

Customise
your design

Choose from a selection of bespoke mail templates, then customise the design to suit your brand by adding images and variables. ZAP-POST uses customer data to personalise everything from the recipient name to event dates and event or location specific imagery to unique offers and QR codes. You can even A/B test two direct mail designs to see which one performs best.

STEP 3

We’ll do
the Zapping

Set your budget and we’ll do the rest. Whenever a campaign is triggered, we print and post a zap on premium paper within 2-3 days. Because we print-on-demand, you can keep the messaging fresh and change the content as often as you like, plus you’ll never be sitting on a single piece of print that’s out of date.

Connect to your customer data

ZAP-POST connects to your existing data source(s) to receive customer data in real-time. Switch on automated and personalised direct marketing in a few clicks, creating a 360-degree customer experience that begins online and ends with a postcard or letter in their hands.

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Integration Partner Logo
Integration Partner Logo
Integration Partner Logo
Integration Partner Logo
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Track and optimise
your Zaps

Connect the custom promotion code and/or QR code shown on the Zap to your Business Intelligence or Analytics account . You can then track the response rate and conversions of each campaign allowing you to optimise your marketing spend.

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Simple & flexible
pricing

See our monthly pricing plans and calculate your estimated return on investment. Get started today with a zero-commitment trial.

Pick a plan

Ready to
find out more?

Come on over to our FAQs and we’ll dive into the details.