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⚡ Reasons to Zap: 1) Over 10% conversion rate 2) >1,000% ROAS 3) >20% increase in response when compared to email. See Impact Stories
~Here’s exactly how it works:
Direct Mailing services
Select a campaign based on a real-time event or action. Use Zaps to alert customers to price drops and new products, engage them to complete a purchase, or reward new and loyal customers with tempting offers.
Preview what your workflow will look like…
Select a plan, choose a Zap template and select a campaign. Or start from scratch if you're feeling brave.
Create your designs, add personalisation and see your campaign take shape!
Happy? Sign off the proofs. Hit ‘publish’ and let’s get this show on the road...
Easily integrate with your existing CRM or CDP system, and measure the impact of each ZAP. Success!
A ZAP is sent to each recipient when they meet your campaign criteria. We print and post!
Submit your data. This powers any personal text or dynamic imagery and is your golden list of recipients.
Goodbye bulk send-to-all campaigns
Hello relevant, personal, and timely drops,
landing your brand in their hands at the perfect time
It all starts with campaigns
Select a sector below to see how our members love to use ZAP~POST…
ENGAGE
Custom Preferences
Send personalised zaps to engage your customers based on past purchases, lease and service plan expiries and enquiries that were left in limbo, encouraging them to get in touch.
ALERT
New Customer
Welcome valued new customers and alert them to your full range of vehicle models (new and used) and purchasing deals. Extend the new relationship with value added insurance products & supplementary services.
ALERT
Events sales & aftersales
Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue generating personalised ads
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ENGAGE
Custom Preferences
Send personalised zaps to engage your customers based on past purchases, lease and service plan expiries and enquiries that were left in limbo, encouraging them to get in touch.
ALERT
New Customer
Welcome valued new customers and alert them to your full range of vehicle models (new and used) and purchasing deals. Extend the new relationship with value added insurance products & supplementary services.
ALERT
Events sales & aftersales
Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue generating personalised ads
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
REWARD
Legacy Donor
Recognise & celebrate the anniversary of existing subscription based donors. Encourage subscription increase or peer-to-peer sharing.
ENGAGE
New Donor
Let new donors feel valued and appreciated. Knowledge-share to encourage greater affinity to the cause or project.
ENGAGE
High Giver (VIP) Donor
High value givers need special attention. Equate gift value to cause impact (programmatically of course) and let them know how important they are.
ENGAGE
Lapsed Donor
Re-engage past donors. Remind them of their last gift and encourage a repeat gift of equal value. ZAPs containing QR codes with embedded gift values encourage immediate response.
REWARD
Legacy Donor
Recognise & celebrate the anniversary of existing subscription based donors. Encourage subscription increase or peer-to-peer sharing.
ENGAGE
New Donor
Let new donors feel valued and appreciated. Knowledge-share to encourage greater affinity to the cause or project.
ENGAGE
High Giver (VIP) Donor
High value givers need special attention. Equate gift value to cause impact (programmatically of course) and let them know how important they are.
ENGAGE
Lapsed Donor
Re-engage past donors. Remind them of their last gift and encourage a repeat gift of equal value. ZAPs containing QR codes with embedded gift values encourage immediate response.
ALERT
Renewal Campaigns
Alert customers to pending renewals and engage them with personalised value-add insurance options. Reward your customers based on longevity and history to deliver higher retention rates.
ALERT
New Customer
Welcome valued new customers and alert them to your full range of products & services. Extend the new relationship with value added insurance products & peripheral services.
ENGAGE
QR code Quotes
Let your CRM connect with ZAP~POST to inform your customers, using personalised QR codes to drive them back online. Embed car registrations, Customer IDs or Postcode data to instantly engage every customer.
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ALERT
Renewal Campaigns
Alert customers to pending renewals and engage them with personalised value-add insurance options. Reward your customers based on longevity and history to deliver higher retention rates.
ALERT
New Customer
Welcome valued new customers and alert them to your full range of products & services. Extend the new relationship with value added insurance products & peripheral services.
ENGAGE
QR code Quotes
Let your CRM connect with ZAP~POST to inform your customers, using personalised QR codes to drive them back online. Embed car registrations, Customer IDs or Postcode data to instantly engage every customer.
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ENGAGE
Abandoned
Send a personalised reminder or a tempting offer when a customer adds a product to their basket but leaves your website before completing the purchase.
ALERT
New Product
Let customers know the moment a new product lands in your store that they might like. You can even add a QR code to take them straight to the product listing.
ENGAGE
Wishlist
Get in touch when someone adds a product to their wishlist. Send a Zap to follow up with more information and let them know they’re making a great choice.
ALERT
Local Event
Send a personal invite to customers when something’s happening in their neighbourhood. A well-timed Zap can help make sure your next event is booked out.
REWARD
VIP Customer
Surprise your best customers with a note of appreciation. Send them a personal message on the run-up to special occasions, include a perk just for them, or say a quick hello.
ALERT
Price Drop
Everyone loves a bargain. Let customers know about discounted products they are ready to be snapped up and end of season sales they won’t want to miss.
REWARD
New Customer
Make a great first impression with a personalised Zap when someone signs up or makes their first purchase. Turn a one-time customer into a loyal brand advocate.
ENGAGE
Lapsed Customer
Keep in touch and remind lapsed customers that you’re still around. A single Zap is sometimes all it takes to welcome them back as a regular again.
ENGAGE
Abandoned
Send a personalised reminder or a tempting offer when a customer adds a product to their basket but leaves your website before completing the purchase.
ALERT
New Product
Let customers know the moment a new product lands in your store that they might like. You can even add a QR code to take them straight to the product listing.
ENGAGE
Wishlist
Get in touch when someone adds a product to their wishlist. Send a Zap to follow up with more information and let them know they’re making a great choice.
ALERT
Local Event
Send a personal invite to customers when something’s happening in their neighbourhood. A well-timed Zap can help make sure your next event is booked out.
REWARD
VIP Customer
Surprise your best customers with a note of appreciation. Send them a personal message on the run-up to special occasions, include a perk just for them, or say a quick hello.
ALERT
Price Drop
Everyone loves a bargain. Let customers know about discounted products they are ready to be snapped up and end of season sales they won’t want to miss.
REWARD
New Customer
Make a great first impression with a personalised Zap when someone signs up or makes their first purchase. Turn a one-time customer into a loyal brand advocate.
ENGAGE
Lapsed Customer
Keep in touch and remind lapsed customers that you’re still around. A single Zap is sometimes all it takes to welcome them back as a regular again.
REMINDERS
Custom Preferences
Send a personalised alert when a customer’s membership is up for renewal or when an appointment or product replenishment is needed.
ENGAGE
New Customers
Welcome valued new customers, members and patients and engage them with your full range of products & services. Enhance their ability to feel good & function effectively.
ALERT
Proactive Health
Send a Zap when it's time for your customer to look after number 1. Alert for all things nourish, nurture, move & rest.
REWARD
Lapsed Customer
Reward a lapsing customer to re-engage. Timing is everything, and a healthy offer will go a long way to bringing them back too.
REMINDERS
Custom Preferences
Send a personalised alert when a customer’s membership is up for renewal or when an appointment or product replenishment is needed.
ENGAGE
New Customers
Welcome valued new customers, members and patients and engage them with your full range of products & services. Enhance their ability to feel good & function effectively.
ALERT
Proactive Health
Send a Zap when it's time for your customer to look after number 1. Alert for all things nourish, nurture, move & rest.
REWARD
Lapsed Customer
Reward a lapsing customer to re-engage. Timing is everything, and a healthy offer will go a long way to bringing them back too.
ENGAGE
New Buyer Alert
Turn home-hunter demand into property transactions. Target specific areas or streets with Direct Mail and quickly match the demand with new supply.
ALERT
Utilities
Alert potential new customers to upcoming launches in their area and engage them with tailored plans and options suited to their needs. Keep them informed with personalised updates to increase retention.
ENGAGE
Home Mover Opportunities
Let your user and customer data connect with ZAP~POST to engage owners and renters with utility, insurance and finance offers.
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ENGAGE
New Buyer Alert
Turn home-hunter demand into property transactions. Target specific areas or streets with Direct Mail and quickly match the demand with new supply.
ALERT
Utilities
Alert potential new customers to upcoming launches in their area and engage them with tailored plans and options suited to their needs. Keep them informed with personalised updates to increase retention.
ENGAGE
Home Mover Opportunities
Let your user and customer data connect with ZAP~POST to engage owners and renters with utility, insurance and finance offers.
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ENGAGE
Custom Preferences
Send a personalised zaps to engage your customers based on past bookings and enquiries, from specialist sport to cruise vacations and holiday rentals.
ALERT
Lapsed Customer
Entice previous customers back and remind them of what they enjoyed last time. Inform of any new, exciting updates and extra special reasons to book with you again.
ALERT
Events sales & aftersales
Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue generating personalised ads
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ENGAGE
Custom Preferences
Send a personalised zaps to engage your customers based on past bookings and enquiries, from specialist sport to cruise vacations and holiday rentals.
ALERT
Lapsed Customer
Entice previous customers back and remind them of what they enjoyed last time. Inform of any new, exciting updates and extra special reasons to book with you again.
ALERT
Events sales & aftersales
Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue generating personalised ads
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ALERT
Reminders
Send a personalised alert when a customer’s contract is due to expire or about a pending tariff change.
ENGAGE
New Customer
Welcome valued new customers and engage them with your full range of products & services. Extend the new relationship with value added products & services
ALERT
Subscriptions
Engage your customers in your subscription programme and Alert for renewals and when customers have let their subscription lapse.
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ALERT
Reminders
Send a personalised alert when a customer’s contract is due to expire or about a pending tariff change.
ENGAGE
New Customer
Welcome valued new customers and engage them with your full range of products & services. Extend the new relationship with value added products & services
ALERT
Subscriptions
Engage your customers in your subscription programme and Alert for renewals and when customers have let their subscription lapse.
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ALERT
Reminders
Send a personalised alert when a customer’s pet requires vaccination or a check-up, and when an appointment or product replenishment is needed.
ENGAGE
New Customer
Welcome valued new customers and engage them with your full range of products & services. Develop your new relationship with pet specific content, including breed(s) and name(s).
ENGAGE
Membership Programme
Engage your customers in your member programme and Alert for renewals and when customers have let their pet care lapse.
ENGAGE
Cross Sell
Timing and relevance is key to both your campaign success and appreciative customers. New products and services campaigns for age, breed and gender-specific, work best.
ALERT
Reminders
Send a personalised alert when a customer’s pet requires vaccination or a check-up, and when an appointment or product replenishment is needed.
ENGAGE
New Customer
Welcome valued new customers and engage them with your full range of products & services. Develop your new relationship with pet specific content, including breed(s) and name(s).
ENGAGE
Membership Programme
Engage your customers in your member programme and Alert for renewals and when customers have let their pet care lapse.
ENGAGE
Cross Sell
Timing and relevance is key to both your campaign success and appreciative customers. New products and services campaigns for age, breed and gender-specific, work best.
ENGAGE
Custom Preferences Campaigns
Send personalised zaps to engage your customers based on past actions and enquiries.
ALERT
New Customer
Welcome valued new customers and alert them to your full range of products & services. Extend the new relationship with relevant news & value added offers.
ALERT
Events Sales & Aftersales
Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue-generating personalised ads
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
ENGAGE
Custom Preferences Campaigns
Send personalised zaps to engage your customers based on past actions and enquiries.
ALERT
New Customer
Welcome valued new customers and alert them to your full range of products & services. Extend the new relationship with relevant news & value added offers.
ALERT
Events Sales & Aftersales
Let your CRM connect with ZAP~POST to alert your customers to forthcoming events and/or send confirmation Zaps with revenue-generating personalised ads
ENGAGE
Cross Sell & Up Sell
Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.
Customise your design
Choose from a selection of modern templates, then customise the design to suit your brand by adding images and variables. ZAP~POST uses customer data to personalise everything from the recipient’s name and the content of the message to unique discounts and QR codes. You can even A/B test two designs to see which one performs best.
We’ll do the Zapping
Set your budget and we’ll do the rest. Whenever your customer triggers a Zap, we’ll print on premium card or paper and post it to their door within 2-3 days. Because we print-on-demand, you can keep the messaging fresh and change the content as often as you like, plus you’ll never be sitting on mountains of print that’s out of date.
Connect to your customer data
ZAP~POST connects to your existing platform to share customer data in real-time. Switch on automated and personalised direct marketing in a few clicks, creating a 360-degree customer experience that begins online and ends with a postcard in their hands.
Track and optimise your Zaps
Connect the custom promotion code and/or QR code shown on the Zap to your Business Intelligence or Analytics account You can then track the response rate and conversions of each campaign allowing you to optimise your marketing spend.
Simple and flexible pricing
See our monthly pricing plans and calculate your estimated return on investment. Get started today with a zero-commitment trial.
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