Select a direct mail campaign based on a real-time event or action. Use business postcards or business letter "Zaps" to alert customers to price drops and new products, engage them to complete a purchase online, or reward new and loyal customers with tempting mass mailing offers.
Send a personalised reminder or a tempting offer when a customer adds a product to their basket but leaves your website before completing the purchase.
Let customers know the moment a new product lands in your store that they might like. You can even add a QR code to take them straight to the product listing.
Get in touch when someone adds a product to their wishlist. Send a Zap to follow up with more information and let them know they’re making a great choice.
Send a personal invite to customers when something’s happening in their neighbourhood. A well-timed Zap can help make sure your next event is booked out.
Surprise your best customers with a note of appreciation. Send them a personal message on the run-up to special occasions, include a perk just for them, or say a quick hello.
Everyone loves a bargain. Let customers know about discounted products they are ready to be snapped up and end of season sales they won’t want to miss.
Make a great first impression with a personalised Zap when someone signs up or makes their first purchase. Turn a one-time customer into a loyal brand advocate.
Keep in touch and remind lapsed customers that you’re still around. A single Zap is sometimes all it takes to welcome them back as a regular again.
GET PERSONALISING WITH VARIABLE TEXT IN ZAP~POST
Customise Your Template
Mail Design
Choose from a selection of modern mail templates, then customise the design to suit your brand by adding images and variables. ZAP~POST uses customer data to personalise everything from the recipient’s name and the content of the message to unique discounts and QR codes. You can even A/B test two designs to see which one performs best.
We’ll do the Zapping
Set your budget and we’ll do the rest. Whenever your customer triggers a Zap, we’ll print a postcard on premium paper and post it to their door within 2-3 days. Because we print-on-demand, you can keep the messaging fresh and change the content as often as you like, plus you’ll never be sitting on mountains of print that’s out of date.
ZAP~POST connects to your existing platform to share customer data in real-time. Switch on automated and personalised direct marketing in a few clicks, creating a 360-degree customer experience that begins online and ends with a postcard in their hands.
Track and optimise your Zaps
Connect the custom promotion code or QR barcode on the Zap to your Google Analytics account. You can then track the response rate and conversions of each campaign. This provides real-time insights into response rates and conversions, allowing you to optimise your marketing spend.
Simple & flexible pricing
See our monthly pricing plans and calculate your estimated return on investment. Get started today with a zero-commitment trial.
Ready to find out more?
Come on over to our FAQs and we’ll dive into the details.
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