⚡ You've landed on ZAP~POST's latest website. We think you'll love our Academy, try out the Pricing Wizard or get some campaign inspiration. Take a look around...
~![](/media/psyoj2my/incredibly-effective.png)
Insights
from behind
the scenes
Superdry’s foray into the realm of Direct Mail using ZAP~POST has yielded compelling results, unveiling a nuanced understanding of their customer segments. Through experimentation and analysis, and using ZAP~POSTs QR code widget with built-in UTM tracking, Superdry can measure engagement, with certain segments proving to be more receptive and responsive than others. This dynamic adaptability is a testament to the inherent power of the integration between Bloomreach Engagement Cloud and ZAP~POST, where the ease of A/B split testing becomes a strategic advantage.
Need a printable version of this impact story?
No problem, we’ll get one straight into your inbox.