Q4 Success Cheat Sheet
~New Pricing has landed!
~Ready to design? 🎨⚡️ Jump straight into our Drop-in Designer. No delays, just creativity. Start designing your Direct Mail instantly... Try it now!
~Cut Through Q4: Campaigns That Get Seen, Not Ignored
When inboxes drown, get tactile. Direct Mail lands your brand in their hands (not spam folders!). On average, it stays in the home for ~17 days, is seen by multiple people per address, and drives 7–9% response rates (compared with under 1% for email). When inboxes are cluttered, mail cuts through.
But what actually works design-wise? How do you get campaigns noticed in a world of cluttered inboxes? And how do you still hit targets if things start to dip?
Book a 1:1 slot in our calendar to discuss your Q4 strategy today.
Take Action Now
Black Friday, Cyber Monday, Christmas, New Year Sales. The season is packed with opportunities — but also with competition. While brands fight for attention online, your postcard or letter becomes the physical reminder that lingers long after the email is deleted.
Need Technical Details?
ZAP~POST connects seamlessly with Force24, so you can send Direct Mail just like your digital campaigns: automated, data-driven, and personalised. Build triggers from your existing flows and track the results just like you do online.
What Makes Campaigns Convert?
Anatomy of the Perfect Postcard
Bold Personalisation
I.e Name, shopping history, location etc.
Tracked QR or PURL
Seamless tracking and better attribution!
A Clear & Simple CTA
“Buy your wishlist now,” “Unlock Sale” etc.
Distinct Branding
Add your colours & tone so it reflects your brand.
Play with Format
Deliver confidential info or tease ‘coming soon’ content with sealed letter formats.
Templates await you!
Try our bank of industry-specific templates. Simply swap images, personalise it & add your branding – then hit publish!
Go Live in Hours, Not Weeks
Your campaign doesn’t take weeks to get going. With ZAP~POST you can go from idea → design → data → print → post in just hours. Our in-house tech sherpas help you navigate integrations, while our creative experts turn blank pages into campaigns that convert.
Right Message. Right Person. Right Time.
Segment your data to hit the right audiences at peak moments:
- Wishlist Builders – “Your wishlist is ready to shop.”
- Discount Lovers – “Your Black Friday deal has landed.”
- Last-Minute Gifters – “Still time! Next-day delivery.”
- Lapsed Customers – Jog their memory & bring them back
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