QR Codes link your physical media to your digital world.
So versatile, and useful, to both you and your Customer.
A QR code (Quick Response Code) embeds data. Up to 7,089 characters to be precise. Which translates to about 4Kb of data (for those who are mildly interested!)
Uses include: Simple text; a .VCF file (contact card); triggering an augmented reality (AR) experience; sign up to a subscription; pay for a product or service and many, many more.
Ultimately, in a Zap, their most common use is a URL - a landing page to direct your recipient to. A code can be either Static or Dynamic. Happily, in the ZAP~POST designer, both are easy to implement, with no code or specialist knowledge required. There’s a ZAP~POST designer video here.
Static QR Codes
Static codes are just that. Static. Nothing terribly clever. The URL embedded in the code will direct all your recipients to exactly the same page or experience. A code can direct a user to a deep link on your website like: www.zappost.com/product/new-launch. Importantly you can add tracking to these links too. https://yourbrand.com/product/new-launch?utm_source=ZAP&utm_medium=New-Customer-ZAP-Campaign&utm_campaign=New-Launch&utm_id=New-Launch
This extended URL will direct the recipient to the URL and record that visit in your Analytics platform of choice (in this example, Google Analytics).
Because this URL is embedded in a QR code, your recipient is not being asked to actually type this URL - its just too long.
But you might want to provide your users with an alternative to scanning a QR code, in which case, use the associated URL shortener: This link, which is slightly more user-friendly, goes to the same destination: https://bit.ly/3Uv1P7A
Learn more about Tracking results
Dynamic QR Codes
Dynamic codes get even more interesting and serve the purpose of personalising an experience for each individual.
Use any element of data (Customer data, Product data, Order data) to build a complex dynamic QR code, which triggers a personalised experience for your recipient.
Scenario: You’ve got the Customer’s email address but you don’t have permission to market to them via email. Your Goals are:
- Win a repeat purchase and
- Encourage the Customer to subscribe to email marketing.
Legitimately, you send them a Zap, giving them a good reason to sign up for email marketing. The recipient scans the QR code and they are now signed up. The next action is an email dropping into their inbox, welcoming them as a subscriber, and providing them with the link to claim the offer (which also serves as the double opt-in).
One clever QR Code, capable of both winning you a repeat order, and a new email marketing subscriber.
Simply select the Email Sign-up Campaign from within the app to set this up. By default, the QR code is pre-populated with the customer email address, mapped from your data sources. Watch the video (( We need to recreate this video (from around 10mins: 20 seconds in)).
See tracking for information on how, and why, you should add tracking to your QR Codes.
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