5 Surprising Direct Mail Statistics for Businesses Marketing in 2024

In a world where your inbox is flooded and digital ads are everywhere, how can you make your marketing shine? Enter Direct Mail – a classic, tried-and-tested method that's (rightfully!) gaining renewed interest and getting results!

At ZAP~POST, we know a thing or two about cutting through the digital noise. Newsflash: Paper still packs a punch!

Whether you're re-engaging lapsed customers or dazzling new ones, Direct Mail is the secret weapon you didn't know you needed. Ready to learn why direct mail is still the real MVP in 2024? Let’s dive into five important Direct Mail statistics...

Direct Mail Statistics Outshine Digital Marketing in 2024:

1) Direct Mail Gets Noticed

Studies show that 80-90% of direct mail gets read, compared to just 20-30% of emails that get opened. Direct Mail, while sometimes considered "outdated," is tangible and creates a personal touch that digital channels can't match. In 2024, businesses are finding it an effective way to re-engage lapsed customers and build brand loyalty.

2) Consumers Prefer Direct Mail

A whopping 92% of consumers believe that direct mail is more effective than digital advertising. In a world overloaded with digital messages, from emails to texts and billboards, direct mail stands out. Personalized business cards and mailers, like those from ZAP~POST, show consumers that your brand cares and pays attention to detail, enhancing professionalism and trust.

Bekky Powell, Senior CRM Manager at Boohoo Group PLC   |   Read the Impact Story

"The Direct Mail campaign clearly worked better!
We see great potential with ZAP~POST for Karen Millen."

3) Trust in Direct Mail for Purchase Decisions

Trust is a cornerstone of consumer behaviour, and 76% of consumers trust direct mail when making purchasing decisions. Combining the physical engagement of direct mail with digital elements like QR codes offers a sophisticated, effective marketing strategy. This approach enhances trust and drives purchasing decisions.

BAM - Bamboo clothing brand   |   Read the Impact Story

"We had no other way of contacting these customers, so we decided to "Zap" them and see what happened. For every £1 spent on Direct Mail Marketing with ZAP~POST, we ended up getting £14 back in."

4) Young Adults Respond Positively to Direct Mail

Surprisingly, 95% of 18-to-29-year-olds have a positive response to personal cards and letters. For fashion and cosmetic brands, targeting this demographic with business postcards can significantly boost revenue, potentially increasing it by 5x or 10x within a few years.

5) Direct Mail Captures More Attention

Research by our friends at Epsilon shows that consumers spend 108% more time reading direct mail than digital marketing materials. Moreover, 47% of consumers have made a purchase because of direct mail within the past year. Unlike the passive act of scrolling through emails, handling a physical postcard or letter creates a tangible and immersive experience, leading to better engagement and higher impact.

Conclusion: Direct Mail Statistics Prove Its Relevance in a Digital World

Direct Mail isn't just surviving; it's thriving. In a world where digital fatigue is real, the tangible, personal touch of Direct mailers packs a powerful punch! Let ZAP~POST help you harness this potential and elevate your marketing strategy.

Want to get your Direct Mail campaign started? Start designing your Direct Mail postcard or Business Letter now. Contact us if you have any questions.