Bloomreach X ZAP~POST: Smarter Marketing, Seamless Integration

Bloomreach users love automation. Now, that power extends beyond the inbox... With ZAP~POST. Utilise the power of automating Direct Mail (postcards and letters) alongside your existing email and SMS campaigns - all within your existing Bloomreach workflows.

What does this mean for you? Total campaign domination.

Why This Matters

Digital channels alone can only do so much. With inboxes overflowing and ad fatigue on the rise, standing out requires more than just another email. That’s where Direct Mail comes in—it’s physical, it’s memorable, and it drives real engagement.

With ZAP~POST now integrated into Bloomreach, you can act on your data in a whole new way - triggering timely, personalised mail that turns insights into meaningful connections.

The Impact

Marketers using Direct Mail alongside digital see better engagement, stronger retention, and higher conversions. Take Only Curls, for example. By adding ZAP~POST into their marketing mix, they achieved a 1627% ROI - proving that a well-timed postcard can be just as powerful as a perfectly crafted email.

What Our Co-Founder Says...

"Direct Mail isn’t a standalone channel - it’s part of a bigger, smarter strategy. Our Bloomreach integration makes it easier than ever to blend digital and physical marketing, helping brands connect with their audience in a way that truly sticks.
Bloomreach users love automation. Now, that power extends beyond the inbox... With ZAP~POST."

- Andrew Curran, Co-Founder of ZAP~POST.

How It Works

With just a few clicks, you can:
✅ Add Direct Mail to your Bloomreach campaigns just like email or SMS
✅ Send personalised postcards triggered by customer behaviour
✅ Automate offline touchpoints that complement your digital strategy

No coding. No complexity. Just better marketing.

You can also check out all our other partnerships & integrations here.

This integration is live and ready to use.

So it's time you reserved a 1:1 slot in our calendar to chat about what this integration means for you and your business.

Start sending hyper-personalised, automated direct mail straight from Bloomreach and create campaigns that customers won’t forget. Start automating your direct mail today - get started.