New Pricing has landed!
~Ready to design? 🎨⚡️ Jump straight into our Drop-in Designer. No delays, just creativity. Start designing your Direct Mail instantly... Try it now!
~February Update 2025
February Update 2025
February News: Creative Block is Over + Boho Betty’s 4X ROAS!
How to eliminate creative block, unlock new design tools, and learn how Boho Betty achieved a 4X return on their Direct Mail campaign! Delve into February's update of all things Direct Mail.
February News: Creative Block is Over + Boho Betty’s 4X ROAS!
How to eliminate creative block, unlock new design tools, and learn how Boho Betty achieved a 4X return on their Direct Mail campaign! Delve into February's update of all things Direct Mail.
As the UK's leading (& loved!) award-winning Direct Mail platform for teams and agencies, we're carefully crafting an update of everything you need to know about Direct Mail and our business each month.
Here is February's Update:
What's new in the world of Direct Mail ⚡
Breaking News: Creative block is a thing of the past!
Our templates library awaits you in our new Designer. Whether you’re strapped for time, lacking resources or just fancy leaving the hard work to us, check out the pre-built (and fully customisable!) templates.
Latest Integration: Dotdigital
Feel the omnichannel power when you bolt our latest integrations onto your existing marketing strategies. Offline print: Unlocked!
New Study: Boho Betty’s Campaign Achieves 4x ROAS!
This jewellery brand used hyper-personalised postcards to generate 25% conversion rate AND drive repeat purchases.
Royal Mail's Annual Price Rise
Annual price rises are coming from Royal Mail but rest assured we carefully select our print & mailing partners to maintain competitive pricing. Direct Mail remains a cost-effective marketing channel compared to digital! Check the App for the latest pricing.
ZAP~POST features you may not know 👇
Optimise & Improve with A/B Testing
Our clients have loved testing content variations this month. Apply some tweaks and keep your eyes peeled on the stats that flood in. Small tweaks can lead to big wins!
Reach Customers Near & Far with Geo-Targeting
Segment your audience by geographic location. Perfect for driving footfall to a pop-up event, tailoring offers by region, or targeting customers based on local trends.
Keep your eyes peeled for... đź‘€
New Templates & Design Tools Coming Soon
No matter your industry, we’re rolling out fresh templates and enhanced design features to make launching your high-impact Direct Mail campaigns even easier. Stay tuned!
Even More Integrations That Matter To You
We always take stock of what’s important to you. So, reply to this email with the partners & integrations you’d love to see and we’ll see what we can do…
Additional Resources 🪄
Klaviyo X ZAP~POST: The Ultimate Guide
Keep this page bookmarked - it contains all things Klaviyo.
Real Success Stories, Real Results
We’ve compiled stories from a handful of our clients so you can hit the ground running, knowing what works best. Get inspired by real success stories and apply their winning strategies to your own campaigns.
ICYMI, Rewatch Our Seminar
Team ZAP kicked the month off leading a seminar on bridging online & offline marketing and the recording is now available to watch. Keep your eyes peeled here for when/where you can chat Direct Mail IRL with us next!
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